App Guides
11  min read

What is ClickFunnels

Abhishek Agrawal
By Abhishek A Agrawal
April 1, 2022
Table of Contents

    There’s something about starting your own business that just makes your heart race. You have this dream, this vision of what it could be, and you’re determined to make it a reality.

    But then reality sets in. The hard work, the long hours, the stress… It can be overwhelming.

    That’s how I felt when I started with my business. I knew I had to set up a sales funnel and start marketing, but I didn’t know where to start. I read article after article, but nothing seemed to click.

    That’s when I found ClickFunnels.

    ClickFunnels is the best way to build, market, and improve your business online. You can quickly and easily create sales funnels that convert prospects into customers.

    What’s more, it gives you all the tools you need for your business in one place. You don’t need any other software or service. And that’s why I recommend it to anyone looking to start their own business.

    So if you’re ready to start growing your business with ClickFunnels, keep reading further!

    What is ClickFunnels

    ClickFunnels is a sales and marketing funnel builder that allows businesses to increase online conversions through custom-built funnels.

    A funnel is a series of pages that guide prospects through a decision-making process, ultimately leading them to take action, such as making a purchase or signing up for a service.

    With ClickFunnels, you can create :

    • Sales funnels, 
    • Landing pages, 
    • Webinars, 
    • Membership sites, and more.

    How does ClickFunnels work

    ClickFunnels works by providing you with pre-built sales and marketing funnels that you can customize to fit your specific needs. A typical funnel will include a series of pages, each designed to get the prospect to take action. 

    For example, 

    The 1st page – is a landing page with an offer for a free ebook. 

    The 2nd page – is a sales page for a related product. 

    The 3rd page – is a thank-you page with a link to the e-book.

    What is ClickFunnels used for

    ClickFunnels can be used for creating :

    • Custom sales funnels that convert prospects into customers,
    • Landing pages that capture leads,
    • Webinars that generate demand for your products or services,
    • Membership sites to increase customer loyalty, 
    • Boost traffic and ensure a high conversion rate

    ClickFunnels also comes with a built-in email service provider (ESP) called Actionetics, which allows you to send emails and create autoresponders to your customers. And if that’s not enough, ClickFunnels also integrates with over 500 other software applications.

    That’s how ClickFunnels can help you grow your business by simplifying the online sales and marketing process. With everything you need in one place, you can focus on what’s important: Growing your business.


    There are many reasons why you should use ClickFunnels, but here are some of the most important ones:

    • Easy to use: No need for technical skills or experience to use ClickFunnels.
    • Professional built-in templates: Get templates for everything from sales funnels to landing pages to membership sites.
    • Drag and drop funnel builder: Makes it easy to build custom sales funnels in minutes
    • Save time in your marketing and sales efforts: Quickly create funnels and landing pages without hiring a web designer or developer.
    • SSL encryption: Protect your customers’ valuable data.
    • Integration:  Easily integrate with over 500 other software applications.
    • Built-in email service provider(Actionetics): feature of the ClickFunnels allows you to send emails and create autoresponders to your customers.
    • Payment integration: Take your payments directly through your funnel.
    • Designing Shopping carts and one-click upsells: Increases your average order value.
    • Multiple Device Support: Use it on any device.
    • Free 14-day trial:. Try and see if it’s the right fit for your business.
    • Analytics and split testing: Optimizes your funnels and grows your business.
    • Tools: Get everything at one place
    • Track record: Proven record of helping over 90,000 businesses in over 100 countries grow their online sales and marketing.

    Customer support: Via live chat, email, and phone.


    While ClickFunnels is an excellent tool, it’s not perfect. Here are some of the drawbacks:

    • Expensive for small businesses: Entry-level plan starts at $97 per month, which can be a lot for a small business just starting.
    • Learning curve can be steep: Due to its many features, it can take some time to learn how to use ClickFunnels effectively.
    • Not the best tool for small businesses: For those who are just starting and don’t have a lot of products or services to sell, it may not be a good option.
    • Cheaper alternatives: If you’re looking for a simple landing page builder, you can opt for alternatives like LeadPages that costs you less.
    • Comprehensive marketing and sales platform:, Expensive alternatives such as HubSpot Sales offers exhaustive features as compared to ClickFunnels

    ClickFunnels Pricing

    ClickFunnels  has a 14-day free trial and 2 pricing plans:

    • ClickFunnels
    • ClickFunnels Platinum

    They differ in the following ways

    Features ClickFunnels ClickFunnels Platinum
    Funnel creation Qty : 20 Unlimited
    Number of pages created under the funnel Qty:100 Unlimited
    Set up team members with their own login and admin rights 1 3
    Connect to payment gateways through integrations, Qty : 3 Qty : 9
    Connect to multiple domains, so you can have multiple brands or products on the same account Qty : 3 Qty : 9
    Create Follow up funnel Not supported Unlimited
    Chat Support Supported Priority Support
    Weekly Peer Review Hackathons where you can
    build your funnel start to finish, as a coach guides you step-by-step through the process
    Not Available Available
    Watch courses and trainings from the most brilliant minds in marketing and personal development – all in ONE place!
    Supported Hours of Additional
    Training & Courses

    If you’re not sure which plan is right for you, you can start with a 14-day free trial of the Platinum Suite.

    Who can use ClickFunnels

    ClickFunnels is for all those who want to increase their online sales. If you’re an entrepreneur, business owner, coach, consultant, or any other type of online marketer, ClickFunnels can help you grow your business.

    Following are some of the areas where ClickFunnels can help you:

    • E-commerce Services: Increase your online sales by creating sales funnels and landing pages that convert
    • Coaching and Consulting: Build a coaching or consulting business to sell your services, schedule appointments, and take payments
    • Events & Webinars: Host events and webinars to increase your viewers significantly
    • Lead Generation: Create landing pages that capture leads and convert them into customers
    • Network Marketing: You can use ClickFunnels to build a network marketing business. You can use it to recruit members, sell products, and hold events
    • Retail Stores: Increase sales at your retail store by creating landing pages, funnels, and product pages that convert
    • Marketing Service Providers: You can use ClickFunnels to increase sales for your marketing agency. Create landing pages, funnels, and lead capture pages to get more clients
    • Affiliate Marketing: Increase sales for your affiliate products. Create landing pages, funnels, and lead capture pages to get more people to buy through your links.

    B2B Lead Generation: Create BANT (Budget, Authority, Need, and Timeline) and lead capture pages to increase sales for your business-to-business products and services.

    8 Million+ Ready Automations
    For 750+ Apps

    Features of ClickFunnels

    Let’s go through some of the features of ClickFunnel that makes it stand out in the competition.

    • Easy to use Drag and Drop Editor: Create a funnel in minutes without any coding knowledge with just drag and drop.
    • Website hosting:  Host your landing pages and funnels here itself.
    • Inbuilt themes and templates: Create beautiful landing pages and funnels without hiring a designer with built-in themes and templates.
    • Effective Sales Funnel:  Comes with a variety of pre-built sales funnels that you can use to increase your online sales.
    • Conversion Tracking: Track your conversions and see which of your landing pages and funnels are converting well and which ones need improvement.
    • Split Testing: Provides built-in A/B testing to test different versions of your landing pages and funnels. It helps you find the version that converts the most visitors into customers.
    • Integrations: Integrates with popular email service providers, CRMs, webinar platforms, etc.  and helps you automate tasks
    • Email Autoresponder: Use the email autoresponder to send automated emails to your subscribers.
    • Membership sites: Create a membership site and sell access to exclusive content or courses.
    • Ecommerce Store: Create an e-commerce store and sell physical or digital products.
    • Affiliate Program: Allows you to promote ClickFunnels and make a commission on every sale.

    How to Use ClickFunnels

    Now that you know what ClickFunnels is and how it can help, let’s understand how to use it. 

    Firstly, you need to create an account. You can do this by clicking here.

    Once you have an account, you can log in and start building your first funnel.

    When you log in, you will be taken to the ClickFunnels dashboard.

    From here, you can click on “Build A Funnel” to start building your funnel.

    Once you click on the button, you are presented with 3 options to choose from:

    Step-by-Step Guide

    This is a step-by-step guide that will help you build your first funnel. You need to follow the below steps:

    1. Choose your goal : It can be any of :

      • Collect Emails

      • Sell Your Product

      • Host Webinar

    2. Choose your funnel type. It can

      • Sales Funnel

      • Product Launch

      • Membership

    3. Provide a suitable name , assign a group tag (if any) and click on ‘Build Funnel’ to create your funnel

    4. You can then set the launch pages, email, sales, webinar, etc in the next screen that comes up

    5. Setup your pages and you are done!

    Create a Custom Funnel

    You can also create a custom funnel from scratch by selecting ‘Create Custom Funnel’

    Just provide the name for your funnel and proceed to the Funnel builder

    Browse Funnel Marketplace

    You can browse thousands of templates from the Marketplace and purchase the one that is suitable.

    If you don’t want to opt for any of the above options, simply close the dialog box. You will be presented with an in-built template gallery. Follow the below steps and create your funnel

    1. Select the type of template

    2. Then choose the required template (either free or paid one) . Say for example, we select the Foodie template here

    3. Click on ‘Get Funnel’ to use the template

    4. You can further edit and customize the template according to your requirements

    5. You can edit the individual elements of the template. Just double click the element and change the text , images as per your requirements

    6. You can also add the following elements to the existing template and customize it

      • Section: It divides the entire document into parts

      • Rows and columns: Divides the section further, for better readability and organization

      • Elements: You can add the following elements to your template

        • Text : Used to add text related content like headline, paragraph etc

        • Media : provides elements like image, image popup, video, video popup etc

        • Form : Used for adding elements like button, input box, checkbox etc

        • Content: Used for adding content specific elements like icon, FAQs, progress bar etc

        • Countdown: It helps add timers to your document

        • Misc: It helps adding custom code , social share etc

    What type of funnels can you build with ClickFunnels

    There are three types of funnels that you can build with ClickFunnels. 

    1. Generate Leads: A lead capture funnel is used to capture leads. This type of funnel generally has a lead magnet or an opt-in form to collect the email address of the visitor. 

      ClickFunnels provides the following inbuilt funnels in this category:

      • Squeeze page funnel: Takes the visitor directly to a lead capture page. This is useful if you want to build a list of subscribers. 
      • Home page funnel: Takes the visitor to your website’s home page. You can then use a pop-up or an opt-in form to capture their email address. 
      • Bridge funnel: Bridges the gap between two products or services. It generally has an opt-in form on one side and a sales page on the other side. 
      • Live Demo funnel: Showcases a product or service and generally has a sales page with a video on it. 
      • Survey funnel: Collects data from the visitors, and generally has a survey on one side and an opt-in form on the other side. 
      • Application funnel: Gets visitors to apply for a product or service and generally has an application form on one side and an opt-in form on the other side. 
      • Ask campaign funnel: Asks the visitors what they actually want before you create it for them.
      • Lead magnet funnel: Attracts visitors against some ethical bribe given to them for their email address. Like for example an ebook or coupon.
    2. Sell a Product: A sales funnel is used to sell products or services. This type of funnel generally has a sales page and a checkout page. 

      Some of the popular sales funnel templates include:

      • Invisible funnel: One that is not overtly salesy, rather builds relationships and trust with the visitors. For example, you can sell access to an event and charge them only if they like
      • Product launch funnel: Sells a new product, and generally has a sales page and a checkout page.
      • Membership funnel: Sells  access to a membership site.
      • Video sales letter funnel: Has a sales page with a video on it and used for reselling products
      • Cancellation funnel: Stops people from canceling their subscription. Asks them the reason for leaving and tries to hold them.
      • 2 step tripwire funnel: Sells a low-cost product to get people into your sales funnel and then upsell your other products.
      • Daily deal funnel: Sells a product or service at a discounted price or irresistible offer for a limited time so as to get new customers.
      • Storefront funnel: Sells physical products and is more like a traditional ecommerce website. It pushes your customers to the core funnel.
    3. Create an Event: A webinar funnel is used to sell products or services through a webinar. This type of funnel generally has a registration page, a thank you page, and a sales page.

      Some of the popular templates in this category include:

      • Webinar funnel: Promotes a webinar and increases the registrations for your event
      • Auto Webinar funnel: Sets up auto webinars that can automatically send your products round the clock
      • Summit funnel:  Used to grow your list and build your following

    With so many pre-built funnels,  it’s easy to get started with ClickFunnels. You can either choose to work with a template, or customize it to match your brand. 

    If you’re not sure which type of funnel to build, you can start with a blank canvas and add the elements that you need. 

    ClickFunnels makes it easy to create and customize your funnel so that you can get the most out of your marketing efforts.

    How to clone a funnel in ClickFunnels

    Cloning a funnel  is useful when you want to make an identical copy of an existing funnel so you can use it for a different purpose.

    For example, if you have a sales funnel that’s converting well, you may want to clone it and create a new funnel for lead generation. 

    To clone a funnel, follow these steps:

    • Click on Funnels and select the ‘All Funnels’ tab

    • Click the icon “ in the Actions column of the funnel that you wish to duplicate and click on ‘duplicate’

      Thus you can use the cloning feature and get your new funnel ready in just a few clicks.

    Want to save some more time?

    Use Integrately and automate your process further to:

    • Send mails, 
    • Create tickets, 
    • Send SMS, and much more

    Integrately has more than 700+ apps that you can integrate ClickFunnels with!

    Give it a try today (


    ClickFunnels is a powerful sales funnel builder that can help you create pages, funnels and entire sales processes to drive more leads and sales from your website.  It is easy to use and has many features that help you create a high-converting funnel.

    Why wait? Start building your sales funnels today and see those leads pouring in!

    FAQs about ClickFunnel

    Is ClickFunnels a pyramid scheme?

    No, ClickFunnels is not a pyramid scheme. It is an online sales and marketing platform that helps businesses grow their online presence and increase sales conversion rates.

    Who needs ClickFunnel?

    Anyone who needs help in getting the business off the ground or wants to take sales to the next level needs ClickFunnel.

    Is ClickFunnels legit?

    Yes, ClickFunnels is a legitimate company. It is a sales and marketing platform that has helped many businesses grow their online presence and increase sales conversion rates.

    How to delete funnels in ClickFunnels?

    To delete a funnel in ClickFunnels, go to the "Funnels" page and click on the "Trash" icon next to the funnel you want to delete. Confirm that you want to delete the funnel by clicking on the "OK" button.

    How to install Facebook pixel on ClickFunnels?

    To install Facebook pixel on ClickFunnels, Click on the Funnel->Go to Settings-> Paste the pixel in the Head Tracking Code or the Body Tracking Code->click on Save And Update Settings.
    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
    Integrate Your Apps In 1 Click With Integrately
    • #1 Highest rated Zapier alternative for non-techies
    • 8 Million+ ready automations
    • 18x-33x less expensive