App Alternatives
11  min read

Top 5 Tools Like Zapier: Why You Should Switch in 2024

Abhishek Agrawal
By Abhishek A Agrawal
December 13, 2023
Table of Contents

    Zapier is awesome! Just until you see the bill.😅

    That’s when you start looking for automation tools like Zapier. 

    To save the day, we found some alternatives that give even Zapier a run for its money.

    Zapier alternativeShort description
    This image has an empty alt attribute; its file name is favicon-32x32.pngIntegrately
    Best Zapier alternative with pocket-friendly pricing, text-to-automation AI, 1-click automations, and 24/5 live chat support
    IFTTT
    Best for home automation and simple web app automation
    Coupler.io
    Best for businesses that deal with huge chunks of data
    Workato
    Best for workbot automation and when you need to embed automation integrally in your product
    Jitterbit
    Best when you need an enterprise-grade platform for app development & integration

    Wondering why Make (formerly Integromat) & Pabbly didn’t make it to the list? You will find it out at the end.

    What is Zapier?

    Before we get into details, let’s quickly recap what Zapier is all about –

    Zapier is an online automation tool that allows you to connect your favorite apps. It helps you automate repetitive tasks between 2 or more connected apps. And the best part: no coding knowledge is required!

    For instance, you can set up an automation to –

    • Send a Slack message whenever you receive a new email in Gmail, or
    • Add new form submissions from your website directly to Google Sheets, or
    • Post a social media snippet whenever your blog gets published.

    The possibilities are endless!

    Why consider an alternative for Zapier?

    Because even Zapier has certain drawbacks (just don’t tell Zapier we gave them away).😅

    • Exorbitant pricing due to the low task limit on their plans
    • Only email support results in lengthy response times. Chat support requires the Team plan or a higher subscription (starting from $69).
    • Free plan does not include a webhook connection. So you need to pay even if you require webhooks on a small scale.
    • The update time of 15 minutes even on a paid plan (Starter plan), similar to the free plan.
    • No conditional filters (if/else pathways) on the Starter paid plan

    Top 5 Automation Tools like Zapier: Side-by-Side Comparison


    Coupler.io

    IFTTT

    Integrately

    Workato

    Jitterbit
    supported-appsShort description
    Powerful data integration & analysis tool Simple automations for home and work 1-click automation platform designed for non-techies Enterprise-grade automation with the power to embed integrations & AI into your product Unified low-code platform to integrate data and build apps in one place
    supported-appsNumber of apps supported
    50+ 700+ 1100+ 850+ 171+
    supported-systemsSupported systems
    Web apps
    • Web apps
    • Smart Home devices
    • Web apps
    • Webhook connections
    • Web apps
    • On-premise applications
    • Cloud apps 
    • On-premise applications
    • Legacy
    featuresStandout Features
    • Data integration
    • Data visualization
    • Data Analysis
    • Home Automation
    • Twitter Applets
    • Automation AI
    • Millions of 1-click ready automations
    • Multi-step automations
    • Webhook connectivity
    • 24/5 Live Chat Support
    • Dedicated automation expert for free
    • Chatbot automation
    • Integration for 
    • Embed integrations into your product
    • Embed AI workflows into your product
    • SDK connectors for custom integrations
    • iPaaS: Integration Platform as a Service
    • APIM: API Management
    • EDI: Electronic Data Interchange 
    • LCAP: Low-Code Application Platform
    customer-supportCustomer support
    Raise a request via form or email
    • Free users: Submit a request (replies not guaranteed)
    • Paid users: contact via Help button

    24×5 customer support for all users via 

    • Live chat
    • Email
    • Call
    • Screenshar
    • Raise a ticket
    • Contact your Customer Success Manager
    • Ask Workato community
    • Raise a support case via form or email
    • Ask Jitterbit community
    best-suitedBest suited for
    Data-intensive jobs and processes
    • Beginners
    • Individuals with simple automation needs
    • Home automation
    • Freelancers
    • Startups
    • Businesses of any size
    • Techies & Non-techies
    • Large enterprises
    • Products that require integrations/AI workflows embedded internally
    • Heavy data integration
    • Enterprises working on legacy systems
    • Salesforce users
    pricingPricing
    • No free plan
    • Paid plans start from $49
    • Affordable than Zapier for data heavy tasks (read Why Coupler.io section to know how)
    • Free plan
    • Paid plans start from $2.92 
    • Full tool access for just $12.92
    • Free plan
    • Paid plans start from $19.99
    • 2X – 15X more tasks than Zapier on all paid plans
    • No free plan
    • Custom Pricing divided into 2 sections:

    Workato for Your Business –

    • Workspace (Mandatory purchase)
    • Recipes (Buy as you need)

    Workato for Your Product

    • No free plan
    • Pricing based on the number of apps connected, not the tasks consumed
    • Custom pricing based on your requirement
    Switch to Integrately now for budget-friendly automation.
    Sign up for Free

    Top 5 Automation Tools like Zapier: Detailed Analysis

    1.

    Integrately

    Number of apps supported: 1100+

    Signup
    Pricing
    • Paid plans start from $19.99
    • Free plan
    • 2X – 15X more tasks than Zapier on paid plans
    Best for
    • Individuals (techies and non-techies)
    • Startups
    • Businesses of any size
    Why better?

    Integrately offers more tasks and features than Zapier at any pricing point.

    Support

    24×5 customer support for all users via
    Live chat, Email, Call, Screenshare

    Why Integrately?
    Features
    Pricing

    Change can be a bit daunting, especially when you’re used to Zapier!

    That’s why, a Zapier alternative needs to fulfill certain criteria:

    Essential Criteria Integrately features fulfilling the criteria
    Simple easy-to-adapt UI Integrately AI, guided UI, and smart-mapping
    Pre-built automations 20 million+ ready-to-use 1-click automations
    Quick customer support 24/5 live chat support
    Number of supported apps 1100+ apps and counting
    Powerful integration features Webhooks, multi-step automations, conditional filters, branching (if-else), data modifiers, and more.
    Affordable pricing structure

    Integrately offers

    • A free plan
    • 2X – 15X more tasks than Zapier on paid plans
    • At least 62% cost savings over Zapier

     

    As evident, Integrately ticks all the boxes you need in a Zapier alternative. But it’s not just us making this claim. Day in and out, users keep pouring love for Integrately on G2 reviews (the last one gave us tears of joy) 🥹

    Features Description / Explanation
    Automation AI Transforms user inputs (provided via text/audio) into automations.
    1-click ready automations 20 million+ ready-to-use 1-click automations for 1100+ apps
    Advanced integration features

    Multi-step automations, conditional filters, branching, data modifiers, and more.

    Multi-step automations, conditional filters, branching, data modifiers, and more.

    Webhook connectivity for custom integrations Integrately offers webhook connectivity even in the free plan, unlike Zapier.
    24/5 Live Chat Support

    24/5 customer support to all the users, irrespective of their subscription via

    • Live chat
    • Email
    • Call and screen-sharing

    Zapier provides chat support only on top tiers.

    Dedicated automation expert for free Zapier charges you to hire an automation expert, but ‘Integrately’ provides you with one for FREE.
    Plan Integrately Zapier
    Free 100 tasks 100 tasks
    Starter $19.99/month (2,000 tasks) $19.99/month (750 tasks)
    Professional $39/month (10,000 tasks) $49/month (2,000 tasks)
    Growth/Team $99/month (30,000 tasks) $69/month (2,000 tasks)
    Business/Company $239/month (150,000 tasks) Contact Sales

    Switch to Integrately now for budget-friendly automation. Sign up for Free

    brandon-s
    Brandon S.
    g2 rating
    Great alternative to Zapier with a lot of integration options!
    brandon-s
    Susan M.
    g2 rating
    Integrately is a great alternative to zapier
    brandon-s
    Nathan W.
    g2 rating
    A great Zapier replacement
    brandon-s
    Peter C.
    g2 rating
    Well priced alternative to Zapier with good support in my experience
    brandon-s
    Kodi F.
    g2 rating
    Watch out Zapier!
    2.

    IFTTT

    Number of apps supported: 700+

    Website
    Pricing
    • Free plan
    • Paid plans start from $2.92
    • Full tool access for just $12.92
    Best for
    • Beginners
    • Individuals with simple automation needs
    • Home automation
    Why better?

    Affordable pricing suited to basic automation needs

    Support
    • Free plan: Submit a request (replies not guaranteed)
    • Paid Plan: Contact via Help button
    Why IFTTT?
    Features
    Pricing

    Home and smart device automation seems to be of great interest to the general masses. And IFTTT plays its dominance here!

    It is particularly well-suited for beginners. The platform is user-friendly and it has a free plan. Even the paid plans are not much heavy on the pocket.

    So, IFTTT proves to be worth the value if you’re just starting out or have basic automation needs.

    The 2 features that we really admire about IFTTT include:

    💪 Home automation – Easily convert your home with smart home automation from IFTTT. Just connect your smart devices and get going!

    💪 Twitter applets – The most celebrated feature from the Twitter applets is easy sharing of your posts/tweets across different social media platforms.

    While IFTT is good for simple web app automation, it is not recommended for complex automation requirements.

    The good news is that IFTTT offers a free plan. While it lacks some advanced features, it’s a good entry point for those who want to dip their toes into automation. Most importantly, its pricing structure suits your basic automation needs:

    IFTTT Plan Monthly Pricing
    Free $0
    Pro $2.92
    Pro + $12.50
    3.

    Coupler.io

    Number of apps supported: 50+

    Website
    Pricing
    • No free plan, just a free trial
    • Paid plans start from $49
    • Affordable than Zapier for data heavy tasks
    Best for

    Data-intensive jobs and processes

    Support

    Raise a request via form or email

    Why better?

    Coupler.io is a more cost-effective option than Zapier for regularly managing heavy data loads.

    Why Coupler.io?
    Features
    Pricing

    Coupler.io is way more affordable for the folks who deal with huge chunks of data than Zapier.

    To illustrate, let’s study an example.Let’s say you want to update a list of 10,000 items using integration.

    With Zapier, each row updated is counted as a task, i.e. 10,000 rows = 10,000 tasks. And Zapier would cost you $129 for these 10k tasks.

    However, with Coupler.io, you can update a list of 10,000 rows for around 500 times a month for just $49. (Starter plan)

    Now, just imagine the cost of Zapier doing it 500 times for you.

    Better stick to Coupler.io than doing the math.😝

    Coupler.io is all about data. It offers:

    💪 Data integration – Coupler.io connects over 50+ data sources with 500+ ready integrations. Additionally, you can even set the frequency of data updates based on your needs.

    💪 Data visualization – It has several pre-built dashboard templates that automatically turn your data into visual, easy-to-read dashboards. However, you can also create custom dashboards using tools like Looker Studio, Tableau, or Power BI.

    💪 Data Analysis – Coupler.io extends its services to include consulting in data analysis, data visualization, data infrastructure, and data automation.

    Coupler.io pricing is tiered, but it offers a free trial.

    Here’s the breakdown of the paid plans:

    Coupler.io Plan Monthly Pricing
    Starter $49
    Squad $99
    Business $249
    Enterprise Custom pricing
    4.

    Workato

    Number of apps supported: 850+

    Website
    Pricing

    Pricing is divided into:

    1. Workato for Your Business

    • Workspace (Mandatory purchase)
    • Recipes (Buy as you need)

    2. Workato for Your Product

    For exact pricing details, contact the Workato team.

    Best for
    • Large enterprises
    • Products that require integrations/AI workflows embedded internally
    Support
    • Raise a ticket
    • Contact your Customer Success Manager
    • Ask Workato community
    Why better?

    Workato is an enterprise grade automation platform at heart. So, it provides a low-code environment and unique features tailored to handle needs of enterprises much better than Zapier.

    Why Workato?
    Features
    Pricing

    Workato provides a lot of standout features that Zapier either lacks or trails behind in.

    Especially, Workato is your best bet if you want to embed automation or AI services integrally in your product

    And you can get all your work done through chats via Workato Chatbot automation. In this case, the term ‘chatbot automation’ might seem a bit misleading. So we would prefer to call it a workbot that you can chat with to get your work done automatically.

    Here’s a simple example:

    An employee can start a project approval process by interacting with a chatbot, which will automatically gather project details, notify relevant stakeholders, collect approvals, and update project status, all within the familiar communication platform.

    Workato is a enterprise grade product that offers several unique features:

    • Chatbot automation (use chatbot to initiate and manage workflows)
    • Integration for on-premise applications and databases
    • Embed integrations into your product
    • Embed AI workflows into your product
    • SDK connectors for custom integration requirements

    Workato doesn’t reveal its pricing publicly on the pricing page. While Workato’s pricing can be on the higher side (as indicated by some others), it’s well worth it for businesses with intricate automation needs.

    It comes in handy when you want automation services to be a part of your product itself. That said, Workato’s pricing model is divided into 2 categories:

    • Workato for Your Business
    • Workato for Your Product

    If you’re using ‘Workato for your business, you need to make payments for 2 things:

    • A Workspace – It’s a mandatory purchase, essential for accessing and using Workato.
    • Recipes – On the top of the workspace, you must purchase automation recipes based on your needs. i.e. you can buy recipes individually or in packs of 10, 20, 50, etc.
    5.

    Jitterbit

    Number of apps supported: 171+

    Website
    Pricing
    • No free plan
    • Pricing based on the number of apps connected, not the tasks consumed
    • Custom pricing based on your requirement
    Best for
    • Big enterprises that require heavy data integration
    • Enterprises working on legacy systems
    • Salesforce users
    Support
    • Raise a support case via form or email
    • Ask Jitterbit community
    Why better?

    Jitterbit charges you only for the number of connected apps. And lets you transfer data unlimited times between these apps. So, unlike Zapier, no more worrying about task limits. Its enterprise grade features and support for on-premise & legacy systems gives it an added advantage.

    Why Jitterbit?
    Features
    Pricing

    Jitterbit gains an upper hand over Zapier in several ways.

    Its pricing is based on the number of apps connected, not the tasks performed. So, you only pay for the apps you connect. Then, you can transfer data number of times between these apps.

    Beyond its pricing model, Jitterbit is an enterprise grade solution that combines app integration and app development into a single platform. As a low-code platform, it gives you the flexibility to automate complex tasks and build an app ecosystem on top of it.

    Unlike Zapier, Jitterbit also supports on-premise apps and legacy systems. Not just that, it is more popular among the developer community for its easy, yet powerful Salesforce integrations.

    Jitterbit is an integration platform tailored specifically for enterprises. Compared to Zapier, it provides a blend of these 4 services into a single platform

    • iPaaS (Integration Platform as a Service)
    • APIM (API Management)
    • EDI (Electronic Data Interchange)
    • LCAP (Low-Code Application Platform)

    Jitterbit helps you connect

    • Cloud apps,
    • On-premise software, and
    • Legacy systems.

    Beyond stable API connections, it allows customization of APIs to meet specific automation needs. Moreover, the ‘Salesforce Data Loader’ makes it the most viable choice for Salesforce users.

    As we mentioned earlier, Jitterbit’s pricing is based on the number of apps connected rather than tasks. So you won’t have to worry about task limits with Jitterbit. This gives Jitterbit an upper hand over Zapier as a cost-effective data integration tool.

    It offers customized pricing based on your specific needs, making it suitable for both small and large businesses. It has 3-tier pricing structure:

    • Standard
    • Professional
    • Enterprise

    Which Integration Tool is for you?

    Whether you’re a beginner or an automation pro, there’s a better option for you on our list of the top 5 tools like Zapier.

    To start with, Integrately is the #1 Zapier alternative. With a perfect balance between features, pricing, and user experience, it’s the most cost-effective yet value-oriented automation solution.

    For those interested in home automation or basic web app automation, IFTTT offers a user-friendly experience with its free and affordable paid plans.

    If data integration is your primary concern, Coupler.io shines with its cost-effective approach to handling large datasets.

    Workato is most suited for enterprises that need to embed an automation platform or AI workflows directly into their product.

    Jitterbit is a comprehensive solution for enterprises that need a unified solution for low-code app integration and app development.

    Although Make.io (formerly Integromat) and Pabbly didn’t make it to the list, you can find how they compare with Zapier here👇

    So, go ahead, explore, and find the automation tool that suits your needs the best. 

    Happy automating!

    FAQ's about Tools like Zapier

    Are there any Free Zapier Alternatives?

    Yes, there are some Zapier Alternatives that offer free plans like Integrately and IFTTT. Even the paid plans of both these tools are much more affordable than Zapier.

    Is Zapier the best automation tool?

    Zapier is undoubtedly a popular automation tool, but it's too costly. There are a few other tools like Zapier that offer even more value at affordable prices - Integrately, IFTTT, Coupler.io, Workato, and Jitterbit.

    Is there something better than Zapier?

    Indeed, there are alternatives better than Zapier for specific automation needs – Integrately for getting more tasks & live chat support at any pricing point; Coupler.io & Jitterbit for data-heavy integration; Workato for embedding integrations into a product, IFTTT for affordable and simple home and web automation.

    Who is Zapier’s competitor?

    The closest Zapier competitors include Integrately, IFTTT, Coupler.io, Wokato, and Jitterbit. They take the lead over Zapier in providing affordable automation solutions for your specific needs.
    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
    anybody-can-integrate
    Integrate Your Apps In 1 Click With Integrately
    • #1 Highest rated Zapier alternative for non-techies
    • 8 Million+ ready automations
    • 18x-33x less expensive