Have you been running your Facebook ad for a while but failed to get the expected results?
Do you get many views but no leads generated or actual sales conversions?
Then it is for sure, a time toT.A.R
Take a break
It’s Time toPause your Facebook Ads!
The performance of the ad is low, so you don’t get the expected outcomes
The running cost of the campaign is high as against the revenue generated
You need to run ads on specific days of the week or need to extend the budget
Your ad has a low click-through rate (CTR) / Engagement rate
Seasonal scenarios like vacations and shortages
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For 750+ Apps
Once you pause a Facebook ad,
Your leftover ad budget is at a standstill until you resume
All the optimization is lost. One that Facebook performed so that your ad reaches the target audience effectively.
Are you worried about the timeframe until when you can resume a paused ad?
Don’t be! Resume it whenever you want.
The major benefits of resuming an existing ad is that
It helps avoid rewriting the ad
No need to go through the review process again
Not at All! In fact it is advisable to pause your ad if,
Achieved current targets – once you have achieved your current targets, it is advisable to re-run such ads after a little break, to avoid ad fatigue.
Seasonal changes – in case your business faces seasonal changes like shortage of products or delivery issues, you must pause your ads to save your business from negative impact. For best results, resume such ads only after the issues have been resolved.
All in all, the ‘Pause‘ feature gives your business the leverage to take a break and bounce back for a better outcome.
You can pause your Facebook ads using 2 methods:
If using Ads Manager,
[Check: Grey = paused / off. Blue = on]
Similarly, you can pause an adset or campaign by just toggling the switch next to it.
If using Automatic ads,
Now that we’ve discussed when , why and how to pause your Facebook ads, you will be well versed while pausing your ads, if you need to!
Yes, you can pause your Facebook ad, as and when desired. Generally, people pause the ad when not getting the expected outcomes/results.
You can pause your ad on Facebook for as long as you want. However, it is advisable to pause your ad only if required. Because once you pause your ad, it will lose all the optimization it has developed so far.
Longer the pause, slower the re-optimization, after resumption.
You should pause your Facebook ads at night if you have walk-in customers or wish to receive customer phone calls only during the day. In such cases, it is advisable to pause your ad at night. However, if your business gets lead generation or e-commerce sales, then there is no need to pause your ads.