App Integrations
4  min read

How to Use Fluent Forms and Facebook Conversions integrations to increase Conversion Rates

Abhishek Agrawal
By Abhishek A Agrawal
May 12, 2023
Table of Contents

    Integrate Fluent Forms + Facebook Conversions

    Fluent Forms is a popular WordPress plugin with 300K+ active installs 💯. But did you know that integrating it with Facebook conversions 🤝 can be a game changer for lead generation? All you have to do is run your Facebook ads and the integration will work its magic. Curious to know how? Keep reading! 📖

    Why Integrate Fluent Forms + Facebook Conversions

    Building beautiful forms with Fluent Forms is one part, the other is getting maximum form submissions. Facebook Ads is a perfect solution to do so. However, it is also important to analyze the effectiveness of your ad for conversions. This is where Facebook Conversions comes into picture.  By integrating Fluent Forms with Facebook Conversions, businesses can  improve their lead generation efforts, optimize their advertising campaigns, and drive better results from their online forms.

    Facebook conversion tracking with Fluent forms

    Advantages of Connecting Fluent Forms + Facebook Conversions

    Connecting Fluent Forms + Facebook Conversions help you:

    💪Track the actions that users take on forms

    💪Use the collected data to create custom audiences for targeted advertising 

    💪Optimize ad campaigns for better conversion rates

    💪Identify the ads that are driving the most form submissions and make data-driven decisions to improve ad targeting, messaging, and design.

    Powerful Ways To Connect Fluent Forms + Facebook Conversions

    One of the most powerful way to use this integration is for Lead Retargeting. Set up an automation to: create a lead event in Facebook Conversion for each form submitted in Fluent forms. This helps you track whenever a new lead is generated through your Formstack form. You can further use the Facebook pixel to retarget these leads with future ads.

    Besides, if  you have ad campaigns targeting sign-ups, downloads, or other events, you can create the following automation:

    Send other events in Facebook Conversions for each new form submitted in Fluent Forms. 

    This way, you can track and measure your conversions to create effective campaigns ahead.

    These are just 2 ways of using the powerful duo. You can further find all the powerful ways to connect Fluent Forms + Facebook Conversions or create your own integration in a few clicks.

    How Does Fluent Forms Work?

    Fluent Forms is a WordPress plugin that you can easily install on your Site. It works as below:

    •  Install and activate the Fluent Forms Plugin  
    • Create a New Form and customize it using the drag and drop Visual Builder
    • Configure Form Settings such as confirmation messages, email notifications, etc
    • If required add Integrations such as email marketing platforms, payment gateways, 
    • and CRM systems 
    • Add Conditional Logic to show and hide fields according to conditions
    • Once ready, embed the Form on your WordPress website by copying the shortcode and pasting it into the post or page where you want the form to appear. Alternatively, you can use the built-in widget to add the form to your website’s sidebar or footer.
    • View and manage Form Submissions from the Dashboard. You can filter and search submissions, export them to a CSV file,  etc

    Integrate Fluent Forms With 750+ Apps In 1 Click

    No Learning Curve. Built For Non-techies.

    How Does Facebook Conversions Work?

    Facebook Conversions is a tool that tracks the success of your Facebook Ads, helping you monitor:

    • Website activity,
    • Purchases,
    • Other user engagements.
    • Leads generated,
    • App downloads,

    With this information, you can:

    • Optimize your campaigns for better results ,
    • Target audiences more accurately with personalized ads,
    • Get insights into user behavior, website performance and improve your marketing strategy. and 
    • Get better results from your Facebook Ads.

    Integrate Facebook Conversions With 750+ Apps In 1 Click

    No Learning Curve. Built For Non-techies.

    How To Integrate Fluent Forms With Facebook Conversions

    Integrating Formstack Forms with Facebook Conversions is just a matter of a few clicks, thanks to Integrately.

    Just follow these steps:

    • Sign Up and login to Integrately account
    • Search and select Fluent Forms and Facebook Conversions apps
    Fluent Forms and Facebook Conversions integrations dashboard screenshot
    • Create your own automation by selecting the trigger and action. 
    Step-by-step tutorial for setting up Fluent Forms and Facebook Conversions integrations
    • Once done → click on the ‘Go’ button.
    • Next, you must connect your accounts (Fluent Forms and Facebook Conversions) to enable Integrately to access them to set up your automation.

    Fluent Forms connection:

    Facebook Conversions connection:

    • Once connected, map the fields for automation, and that’s it. Click the Test and Go Live button 🥳. Your automation is all set and ready!

    How Integrately Enables Powerful Integrations

    Integrately is the perfect automation tool for all the non-techies out there. It helps you connect multiple apps and streamline your workflows. All you need to do is connect your accounts, set the trigger and action and done!

    Powerpacked with the following features, it a must have tool in your list:

    💪Supports 1000+ apps, 

    💪An intuitive Visual Builder, 

    💪Millions of ready-to-use 1-click integrations, 

    💪Customizable workflows, 

    💪Supports filters and branching

    💪Provides in built tools like scheduler, delay, and iterator

    💪Excellent 24×5 customer support and a dedicated automation expert at no additional cost

    8 Million+ Ready Automations
    For 750+ Apps

    FAQ's about Fluent Forms + Facebook Conversions Integrations

    Does Fluent Forms integrate with Facebook Conversions?

    Yes, Fluent Forms integrate with Facebook Conversions. You can opt for automation tool like Integrately to set up this integration easily.

    Can you integrate Fluent Forms with Facebook Conversions for free?

    No, you cannot integrate Fluent Forms with Facebook Conversions for free.

    What does Facebook Conversion's integration with Fluent Forms let you do?

    Facebook Conversion’s integration with Fluent Forms helps you measure the effectiveness of your Facebook ads. You can track the specific actions that users take after submitting a form on your website. To connect these 2 apps, you can choose an automation platform like Integrately.
    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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