App Integrations
5  min read

Powerful Ways to Use Facebook Lead Ads + Mautic Integrations

Abhishek Agrawal
By Abhishek A Agrawal
February 3, 2023
Table of Contents

    Integrate Facebook Lead Ads + Mautic

    Sarah was on the brink of burning out🥵 . As the owner of a thriving yoga studio, she spent all her time juggling leads, managing appointments and trying to grow her business. Despite her best efforts, the leads failed to convert into paying customers. That’s when she turned to the open-source tool Mautic. Integrating it with Facebook Lead Ads skyrocketed her business like never before. Let’s see how!

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    Integrate Facebook Lead Ads With 750+ Apps In 1 Click

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    Why Integrate Facebook Lead Ads + Mautic

    The 2  major challenges that Sara faced before integration were : 

    • Low-quality leads, and 
    • Unattended leads. 

    Facebook ads were driving good leads but Sarah was failing to nurture them on time. This resulted in poor conversion rate. By integrating Facebook Lead Ads + Mautic, she started sending personalized messages, emails, the latest offers, and even customer reviews to the leads. This way, the leads were nurtured spot on 💃🏻! Thereby, resulting in increased conversion rates 💸. Also, the collected lead data in Mautic allowed for effective analysis, optimizing ad campaigns, and attracting high-quality leads. 

    Advantages of Connecting Facebook Lead Ads + Mautic

    Connecting Facebook Lead Ads + Mautic helps you reap the benefits of:

    • Efficient Lead nurturing
    • Better lead management
    • Increased conversion rate
    • Improved lead quality
    • Optimized ad campaigns, and 
    • Maximum ROI

    Powerful Ways To Connect Facebook Lead Ads + Mautic

    Create Mautic contact for new Facebook Lead Ads lead

    As we saw in Sarah’s case, setting up an automation to create a new contact in Mautic for each new Lead generated in Facebook Leads Ads helped her streamline the Lead nurturing process. Once the lead details were available in Mautic, she sent follow-up emails and promoted her latest offers. It drastically increased the Lead conversion rate.

    Create Mautic Company for new Facebook Lead Ads lead

    This integration benefits both the service industry and the product industry. Say, for example, you are a software product company that has recently launched a new product best suited for industrial use. You create a Facebook lead ad to promote it, showcasing its features. By adding a field `Company,` you can collect the company names of your leads and create a record for each one in Mautic. This way, your sales team can tailor their follow-up emails to each company and address their specific needs and pain points.

    Find all the powerful ways to connect Facebook Lead Ads + Mautic or create your own integration in a few clicks.

    How Does Facebook Lead Ads Work?

    Facebook lead ads are one medium through which businesses collect information from those interested in their products/services. 

    Here’s how it works:

    • A business creates a Facebook Lead Ad that promotes its product or service.
    • When someone clicks the ad, a pop-up form appears. It is pre-populated with the information already available with Facebook, like phone, email-id, etc
    • Once submitted, the collected information can be further used for follow-ups, appointments, etc

    Integrate Mautic With 750+ Apps In 1 Click

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    How Does Mautic Work?

    Mautic is a platform where you can create strong marketing strategies.

    It consists of:

    • Contact Management: It helps manage your visitors in the form of contacts. You can even segment them based on attributes/Companies.
    • Components: This section can hold all your marketing content like WhitePapers / Newsletters / Forms / Landing Pages / Dynamic content etc
    • Campaigns: Once you have the Contact information and Components in place, you can create customized marketing campaigns 
    • Channels: Set up channels for your campaigns to send over the messages. You can use marketing messages, emails, focus items, etc.
    • Performance: Used to analyze the trends and assess the performance of your marketing strategy based on points, stages, etc. You can also generate reports and create customized dashboards for tracking. 
    Mautic Workflow

    How To Integrate Facebook Lead Ads With Mautic

    Mautic has a native integration and an Open API for setting up the Facebook Lead Ads + Mautic integration. However, several technical things are involved that may be time-consuming and difficult for the non-techies to adapt to. Instead, you can opt for Integrately – a no-code automation tool. All you have to do is follow a few steps:

    • Sign Up and create your account on Integrately.
    • Search and select Facebook Lead Ads and Mautic apps
    • You can select the ready-to-use, 1-click automation
    • Or, create your own automation by selecting the trigger and action. 
    Create Automation
    • Once done → click on the ‘Go’ button.
    • Next, you must connect both of your accounts (Facebook Lead Ads and Mautic) so that Integrately can access them for setting up your automation.

    Once connected, map the fields for automation and that’s it.  Click the Test and Go Live button 🥳.Your automation is all set ready!

    Once connected, map the fields for automation and that’s it.  Click the Test and Go Live button 🥳.Your automation is all set ready!

    How Integrately Enables Powerful Integrations

    Integrately is a perfect fit for the Non-Techies! No coding skills and no technical stuff. All you need to do is:

    Select Apps ⇒ Set the trigger and Action ⇒ Set up automation Workflow ⇒ Test ⇒ Go LIVE.

    Besides, its guided UI is so helpful that you can set up complex automations and fix errors independently.

    Well known for the following features, it is a must-have tool for improving your business productivity:

    • Supports 1000+ apps
    • An intuitive Visual Builder
    • Millions of ready-to-use, 1-click integrations
    • Customizable workflows 
    • Features like filters and branching
    • Tools like scheduler, delay, and iterator
    • Excellent 24 x 5  customer support
    • Dedicated account manager

    Bottom Line

    Facebook Lead Ads combined with Mautic is a great way to reach out and convert more leads. 

    Non-techies can best opt for Integrately to do so. With its guidance in setting up automations and fixing errors, automation is child’s play.

    So, why wait? Get started with Integrately today and unlock the true potential of Facebook Lead Ads + Mautic Integration.

    FAQs about Facebook Lead Ads + Mautic Integrations

    Does Facebook Lead Ads integrate with Mautic?

    Yes! Facebook Lead Ads integrate with Mautic. Tools like Integrately crafted for Non-Techies, help you set up such integrations in a few minutes.

    What is Mautic, and how does it work with Facebook Lead Ads?

    Mautic is an open-source marketing automation platform. When integrated with Facebook Lead Ads, it can automatically capture leads generated from Facebook and store them in its database. The collected information, like name, email, and phone number, can be further used to segment and target leads in Mautic and send targeted campaigns.

    How do I integrate Facebook Lead Ads with Mautic?

    You can integrate Facebook Lead Ads with Mautic using its native integration. However, that needs technical skills and may not be customizable per our needs. So most of them, especially the Non-techies opt for automation tools like Integrately to integrate Facebook Lead Ads with Mautic
    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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