App Integrations
6  min read

Connect Facebook Lead Ads + Ghost to Maximize Lead Conversions with Newsletters

Abhishek Agrawal
By Abhishek A Agrawal
February 7, 2023
Table of Contents

    Integrate Facebook Lead Ads + Ghost

    John, my Sales Manager friend, was astounded by the statistic that 81% of B2B marketers consider email newsletters 📰 as their top content marketing tool. Struggling to find new leads and conversions, he decided to try this approach. He found the perfect solution in Ghost, a top-performing platform for newsletter success and growth. 

    With the integration of Ghost, John saw a significant boost in sales, so much so that he was recognized as the Best Sales Manager of the year 🦸! The secret to his success? Integrating Ghost with Facebook Lead Ads 🏆.

    What is Ghost - a newsletter platform

    Why Integrate Facebook Lead Ads + Ghost

    Integrating Facebook Lead Ads and Ghost is a powerful combination to maximize lead generation and improve ROI. That’s what John did 💁, right?

    He knew that 

    • Facebook Lead Ads would help him collect information from the potential customers in a flick as most details would be prefilled.
    • Ghost, on the other hand, was the one he used to optimize his newsletters, thereby driving growth.

    By integrating these two, John could streamline his lead generation process, automatically transfer leads from Facebook to Ghost, and efficiently nurture those leads with personalized newsletters, resulting in a significant boost in sales and ROI 💰. 

    That is why integrating Facebook Lead Ads + Ghost is a smart move for any business looking to skyrocket its business.

    Advantages of Connecting Facebook Lead Ads + Ghost

     Connecting Facebook Lead Ads with Ghost yielded the following advantages for John

    • Increased lead generation 
    • Streamlined and automated lead capture process, 
    • Seamless integration with Ghost’s newsletter tools, enabling efficient lead nurturing and conversion
    • Enhanced customer data insights  
    • Better strategic ad planning
    • Improved ROI 

    A Powerful Way To Connect Facebook Lead Ads + Ghost

    As I said, John increased his sales remarkably using the Lead Ads + Ghost integrations. But what exactly made that happen 🤔? 

    Well, John’s company was into manufacturing high-quality athletic apparel and accessories 👕. Their main target audience was athletes and fitness enthusiasts. He realized that traditional lead generation methods were no longer as effective as they used to be. The competition was fierce, and the customers were now more discerning than ever. He needed a more innovative approach to connect with his target audience and increase his sales figures 💸.

    That’s why he turned to Facebook Lead Ads. He created an ad campaign to target his ideal customer profile. He offered a free e-book 📚 on athletic training and nutrition tips to their email address. The leads started pouring in, and John was amazed by the number of high-quality leads he received 🤑.

    As leads started pouring, he realized that they must be nurtured effectively for conversion. So, he opted for integrating Facebook Lead Ads with Ghost. This integration made it easy for him to manage and follow up on the leads.

    It allowed John to automatically create new subscribers in Ghost whenever a new lead was created in Facebook Lead Ads. Thereby eliminating the manual and time-consuming process of adding leads to Ghost one by one. With Ghost, John created, sent, and tracked newsletters to his leads, keeping them informed and engaged with his brand.

    Thus, the Facebook Lead Ads and Ghost integration proved to be a powerful tool for John. 

    It helped him increase:

    • Engagement
    • Sales Figures
    • Lead-to-sale conversion rate
    • ROI

    Even you can try your hands at it  👇

    Create Ghost subscriber for new Facebook Lead Ads lead

    Find all the powerful ways to connect Facebook Lead Ads + Ghost or create your integration in just a few clicks.

    How Does Facebook Lead Ads Work?

    Facebook Lead Ads helps businesses collect lead information from potential customers through forms. Here’s how it works:

    • You can create a lead ad campaign on Facebook and define your target audience
    • When a potential customer interacts with your ad, a form pops up. The form is prefilled with information like name, email, phone number, etc. ( details that are already available with Facebook)
    • As most of the info is already filled, the probability of people submitting the forms increases
    • Once the form is submitted, you get all the lead information in your Ads Manager

    You can then follow up with the lead and use the information to create a more targeted marketing strategy.

    Lead Ads are an effective way for businesses to collect information from potential customers without redirecting them to a landing page or website. It makes the process faster and less disruptive for the user.

    Integrate Facebook Lead Ads With 750+ Apps In 1 Click

    No Learning Curve. Built For Non-techies.

    How Does Ghost Work?

    Ghost offers a streamlined process to enhance your website management and newsletter community experience

    Here’s how it works:

    ▶️ Create your post or podcast: Use templates to effortlessly create your written content or podcast episodes and share it with the world.

    ▶️ Customize your Ghost site with HTML and CSS: Tailor the appearance of your Ghost site by utilizing HTML and CSS for a personalized touch.

    ▶️ Build your audience with subscriber signups: Engage and grow your readership by setting up a portal for free or even premium subscriber signups.

    ▶️ Send email newsletters: Stay connected with your audience by sending newsletters directly from Ghost.

    ▶️ Sell premium memberships: Monetize your content by offering exclusive premium memberships to your audience.

    ▶️ Set up and manage your Stripe account for payouts: Efficiently handle payments and manage your revenue using the integrated Stripe payment system.

    Ghost provides businesses with a powerful, easy-to-use solution for creating and managing effective newsletters, driving growth, and increasing ROI.

    Integrate Ghost With 750+ Apps In 1 Click

    No Learning Curve. Built For Non-techies.

    How To Integrate Facebook Lead Ads With Ghost

    Integrating Facebook Lead Ads with Ghost is child’s play when you opt for an automation tool like  Integrately. All you need to do is:

    Step 1: Signup for Integrately (

    Step 2:  Select Facebook Lead Ads as your first app and Ghost as the second one

    Select Facebook Lead Ads and Ghost to connect them

    Step 3: Build custom automation by selecting desired trigger and action

    Trigger and actions to build custom automation for Facebook Lead Ads and Ghost integration

    Step 4: Follow the prompts to securely connect your Facebook Lead Ads and Ghost accounts with Integrately.

     Sign in to Facebook Lead Ads account to connect it with Integrately
    Connect your Ghost account with Integrately

    Step 5: Once connected, map the required fields, test your automation, and make it live.

    How Integrately Enables Powerful Integrations

    Well known for its simple guided UI, Intgerately is the first choice of Non-Techies. No technical or coding skills required!

    All you have to do is:

    Select Apps ⇒ Set the trigger and Action ⇒ Set up automation workflow ⇒ Test ⇒ Go LIVE.

    Several features that make Integrately the best tool in the automation world:

    • Offers integration with over 1000+ applications
    • User-friendly graphical interface 
    • Access to millions of pre-built, one-click integrations
    • Customization options for workflow designs
    • Includes filtering and branching functionality
    • Scheduling, delay, and iteration tools are available
    • Provides 24/5 customer support
    • Dedicated account manager for assistance

    8 Million+ Ready Automations
    For 750+ Apps

    Bottom Line

    Just like John, if you’re looking to increase sales and boost revenue, Facebook Lead Ads and Ghost can be powerful tools for your business. By combining the lead generation capabilities of Facebook Lead Ads with the effective lead nurturing of Ghost’s newsletters, you can engage your customers more effectively, resulting in higher sales and profits. With Integrately, setting up this automation is easy, taking just a few clicks and minutes. Take advantage of the power of newsletter marketing with this dynamic duo.

    FAQ's about Facebook Lead Ads + Ghost Integrations

    Does Facebook Lead Ads integrate with Ghost?

    Yes, Facebook Lead Ads can be easily integrated with Ghost. Automation tools like Integrately help you set up Facebook Lead Ads + Ghost integration in a matter of minutes.

    Can you integrate Facebook Lead Ads with Ghost for free?

    You cannot integrate Facebook Lead Ads with Ghost for free as they don’t have any such native integration. However, Integrately lets you connect Facebook Lead Ads with Ghost and 1050+ business apps just for $19.99.
    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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