App Integrations
5  min read

Powerful Way to Use Facebook Lead Ads + Drip Integration

Abhishek Agrawal
By Abhishek A Agrawal
February 13, 2023
Table of Contents

    Integrate Facebook Lead Ads + Drip

    Have you been battling to get customers or convert them into paid ones πŸ˜΅β€? You’re not alone! According to HubSpot, a shocking 79% of advertising leads don’t turn into sales 😱 . The biggest issue here is mostly ineffective Lead nurturing – and that’s where Facebook Leads Ads combined with Drip can help bridge the gap!

    Keep reading to learn how πŸ‘‡!

    drip marketing tools

    Why Integrate Facebook Lead Ads + Drip

    Facebook Lead ads are a preferred ad option by many marketing professionals. The reason is that most of the data is prefilled in the form. With name, email, and phone number already in there, the probability of potential leads submitting forms increases drastically πŸš€.

    Integrating Facebook Lead Ads with Drip helps streamline your lead information by sending it to Drip. You can then use this information to strategize personalized email campaigns.

    Like for example, a real estate firm 🏘️ commonly hosts open houses. Most of them preferably use Facebook Lead ads asking people to sign up for more information about the open house, including the date, location, and property details. 

    By integrating it with Drip, they can automatically transfer the information collected by the lead ad into their Drip account. 

    Once the information is available, they can:

    • Email πŸ“§the new leads with more information about the open house, including photos of the property, a map of the location, and a reminder of the date and time.  
    • Segment leads πŸ‘ͺ based on their preferred property type and send personalized emails with properties that match their interests.

    Integrate Facebook Lead Ads With 750+ Apps In 1 Click

    No Learning Curve. Built For Non-techies.

    Advantages of Connecting Facebook Lead Ads + Drip

    Not only real estate but several businesses, like e-commerce, event organizers, educational institutions, etc., can benefit from the Facebook Lead Ads + Drip integration.Β 

    The advantages of this integration include the following:

    • Automated Lead Capturing
    • Personalized follow-ups
    • Increased Lead Conversion
    • Better data insights
    • Improved ROI
    • Increased time savings

    Powerful Way  To Connect Facebook Lead Ads + Drip

    > Create Drip Contact for new Facebook Lead Ads lead

    Lead nurturing is now a breeze with the help of this automation. Once you collect all your lead data from Facebook Lead ads in Drip, you can nurture them to success! 

    For instance, online instructors can take advantage of isuch automation and 

    • Set up  welcome emails after a contact is created in Drip. 
    • A few days later they may send out another email introducing their courses – just like that!  
    • Some days later, they may send an ebook and offer a discount on their courses. 

    This way online instructors can effectively engage with their leads and provide valuable information and incentives at just the right time. 

    Not only does it save time and effort, but it also ensures that leads receive a consistent and personalized experience throughout the nurturing process.Β 
    Find all the powerful ways to connect Facebook Lead Ads + Drip or create your own integration in clicks.

    How Does Facebook Lead Ads Work?

    Facebook Lead Ads enable you to capture leads from potential customers on Facebook by offering an easy-to-fill form within the platform.

    The form is pre-populated with the data like name, email, etc., that is already available.

    So all you need to do is Create a Lead Ad πŸ‘‰   Design the form, πŸ‘‰ Start collecting leads.

    The form pops up whenever a potential lead comes across your ad on Facebook/Instagram and clicks on it once the Lead fills in and submits the form and Ta-Da – all the Lead info is now in your Meta Ads Manager 😎. 

    The quickest and easiest way to capture lead information, isn’t it?

    How Does Drip Work?

    Drip is a marketing automation platform that helps you in Lead nurturing. You can easily import your existing subscribers and even connect your e-store.

    It is well organized into 4 sections, namely:

    • People: Manage your subscribers by tracking their activity and segment and tag them for targeted messaging. It also has options for bulk actions and cleaning up inactive subscribers.
    • Campaigns: Craft those perfect onsite/email/series campaigns in this section. It has dozens of ready-to-use templates to choose from. Besides you can also set up your brand style and upload images.
    • Workflows: Set up triggers and actions to automate your workflows. For example, you can set up a workflow to send emails on special occasions like birthdays to promote some offers. There are several readymade templates available that help you get started quickly.

    Analytics: Provides insights and data on the performance of your marketing campaigns and workflows.

    All you need to do is:

    • Get the Subscribers info into Drip
    • Set up your Campaigns
    • Automate your workflows
    • Analyze the performance ↳ Improve your Campaigns

    Integrate Drip With 750+ Apps In 1 Click

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    How To Integrate Facebook Lead Ads With Drip

    There are 2 ways to integrate Facebook Lead Ads with Drip:

    1. Native Integration:  Drip has native integration for Facebook Lead Ads. You need to connect your Facebook account and select the page for which you have set up Lead Ads, and your lead info will be available in Drip. You can then set up rules and send targeted and personalized messages.

      drip integrations
    2. Using Integrately: For those who want a hassle free integration,you can opt for this option. It’s simple guided UI is best for Non-techies. Besides, you also get a dedicated automation expert to help you get the most.The visual builder is one of its kind and helps you easily set up complex workflows. You need to follow the below steps:

      workflow automation examples

    How Integrately Enables Powerful Integrations

    Integrately is the perfect tool for Non-Techies. With millions of ready-to-use, 1-click automations, it helps you connect multiple applications and streamline your workflows in just minutes! Allowing anyone to quickly get up and running with their custom workflow system; It’s no wonder why so many rely on this powerful application every day. Hear what thousands of delighted customers say about us on G2 – you don’t just have to take our word for it!

    Notable Features:

    • Supports over 1000+ apps
    • Intuitive Visual Builder
    • Millions of ready-to-use, 1-click integrations
    • Customizable workflows with filters and branching
    • Advanced tools: scheduler, delay, and iterator
    • Excellent 24×5 customer support
    • Dedicated account manager for a personalized experience

    Bottom Line

    In conclusion, integrating Facebook Lead Ads and Drip offers a powerful solution for generating leads and driving conversions. It makes lead capturing and nurturing easier, as well as provides Β  improved ROI, increased lead conversion, and better data insights. The combination of Facebook Lead Ads’ easy-to-fill pre-populated forms and Drip’s marketing automation platform streamlines lead management and helps businesses to effectively engage with their leads.Β 

    By setting up campaigns, automating workflows, and analyzing performance, businesses can improve their marketing strategy and achieve better results.

    FAQs about Facebook Lead Ads + Drip Integrations

    Does Facebook Lead Ads integrate with Drip?

    Yes! Facebook Lead Ads integrates with Drip. There are 2 ways to do so, either by using the native integration provided by Drip or by using a no-code automation tool for Non-Techies - Integrately.

    Can you integrate Facebook Lead Ads with Drip for free?

    No, you cannot integrate Facebook Lead Ads with Drip for free. You have to opt for the paid plans of Drip for native integration or use a third-party, no-code automation tool like Integrately.

    What does Drip's integration with Facebook Lead Ads let you do?

    Drip’s integration with Facebook Lead Ads helps you connect your Facebook Lead Ads campaigns with your Drip account so that you can easily collect leads and automate your Lead nurturing process.
    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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