Best App Picks
11  min read

Top 10 Best CRM Apps for 2024 and Why Your Small Business Needs One

Abhishek Agrawal
By Abhishek A Agrawal
April 26, 2024
Table of Contents

    Happy customers are repeat customers. However, it’s nearly impossible to keep track of every single customer, even if you’re a small business. That’s where CRM apps come in. CRM apps don’t just keep a list of your customers so you can contact them – they also record your team’s interactions and other relevant information so you can customize your sales approach for each of them.

    However, there are a lot of CRM app choices on the market – this can make it difficult to choose the right one for you. Fortunately, we have you covered. Read on to find the best CRM app options today!

    What is a CRM App?

    CRM (customer relationship management) apps help your company access and organize customer data. However, CRM apps nowadays aren’t just glorified notebooks and Rolodexes. These databases can do much more than simply store customer data.

    Modern CRM apps let different departments collaborate by pooling together their notes and metrics into one system. What this means is that, for instance, your sales team can pull data on what the marketing team did to get a customer to call your business, so they can continue the customer journey seamlessly. This way, the customer experience doesn’t feel disjointed and instead feels like one seamless throughline.

    Why CRM Apps Matter For Your Small Business

    CRM isn’t just good for large businesses. CRM can also help your small business by allowing you to:

    • Store Customer Data Intelligently: Customer data storage isn’t just about saving phone numbers and addresses. Good CRM systems also store client interactions with your businesses, product preferences, and other data you can use to personalize service. This way, your sales and marketing approach can be customized to fit the target and not feel generic.
    • Improve Information Transparency: Coordinating between different departments is tough as you may need to send back and forth messages to ensure everyone is on the same page. However, having a CRM database that all relevant personnel can access saves your business a lot of time and reduces miscommunication.
    • Get Better Insights: The best CRM app doesn’t just help you store data, either. Most offer analytics tools so you can dig deeper into the data and get insights, such as which customer approaches work or which demographics respond the best to a certain campaign. This way, you can analyze which of your strategies work as well as improve less-effective marketing efforts.

    What Are the Key Features of a CRM System

    CRM apps offer numerous features to improve your lead management and marketing performance. Here are some of the most prominent features you get from the best CRM app.

    • Lead Management: Many CRM apps help you identify marketing leads as well as what actions they’ve taken along the sales cycle. Your CRM app can rate your leads by their likelihood to make a purchase and pass them over to a different team member if needed. You can also re-engage inactive leads to nudge them back into the sales cycle. 
    • Real-Time Data Updates: A CRM system’s ability to pull real-time data is one of its greatest assets. On-demand data gives you a quick peek into marketing demand and which products are the most popular, which in turn helps you make on-the-fly marketing plan adjustments.
    • Data Analytics:  You don’t have to pull insights from the data yourself. The best CRM app offers data analytics features that let you determine ROI, check your customer segmentation, and examine customer behavior within a few clicks. Some even offer actionable insights and recommendations.
    • Sales Forecasting: CRM apps also predict future sales based on your current sales data. This helps you adjust and refocus your marketing plans as well as anticipate upcoming changes in the market.

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    How Can a CRM System Help Your Small Business

    If you’re still on the fence about purchasing a CRM app, here are five things that CRM allows your business to do.

    • Know Your Customers: Knowing your customers means more than just storing their names and addresses. CRM apps let you record a customer’s favorite products, preferences, and other important information that can be pulled up at a moment’s notice. 
    • Centralize Your Information: Implementing CRM systems means merging your sales and marketing data with other departments, such as accounts, inventory, and delivery. This means no more back-and-forth messages between departments. You just need to check the data to see a package’s delivery status or check where a customer is along the sales journey.
    • Refine Your Marketing Approach: Analytics features offered by your CRM app allow you to examine marketing results quickly. By examining what works and what doesn’t, you can refine your marketing approach and business plan on the fly. 
    • Boost Your Sales: Knowing your customers means you can create tailor-made marketing efforts to win over certain demographics. This improved precision means you’ll get more customers and boost sales.
    • Improve Customer Retention: The more personalized approach provided by CRM systems also makes it easier to improve customer satisfaction and retention. More customers sticking around means they’re more likely to buy more of your products or services.

    What Makes a Great CRM Platform

    Now that you’ve learned what CRM can do for your business, it’s time to learn what makes “the best” CRM app. Here are four key factors that you need to find in a CRM platform.

    • Easy To Integrate: If you’ve been a business owner for a while, you may already have a platform to store customer data and other important information. A good CRM platform should be able to integrate with your existing platforms without forcing you to transfer data manually or start over from scratch.
      Quick CRM integration is not only seamless and painless, but it also takes much less time to implement, minimizing your project costs. 
    • Adaptability: Different businesses have different needs, which means a good CRM needs to be adaptable. The best CRM app should have strong change management features so it can accommodate the ever-shifting marketing landscape. 
    • Grows With Your Business: Your small business may not be small forever. If you’re looking to expand in the future, you should find a CRM that can handle an increasing volume of customer inquiries and orders so it can still support you as your business grows. 
    • Out-Of-The-Box Functionality: While adaptability is important, good CRM apps need to have robust default features. If its basic features are strong enough already, you may not need to customize the CRM app as much to fit your business needs.

    Finding the Right CRM App for Your Business

    Finding the right CRM app isn’t easy, especially with all the options on offer. Consider these factors when you’re hunting for the best CRM app for your company.

    • Identify your goals: The first thing you need to consider is what you want to gain with this new CRM. Pick what matters the most to you – lead tracking, for instance – and choose a CRM app that specializes in that.
    • Think about future plans: Consider where you see your company in the next few years. If you plan on getting bigger, pick a CRM that can grow alongside your company.
    • Understand how to implement it: All new software requires time to implement and get used to. Think about how a new CRM system will affect your workflows and how long it’ll take for your team to adjust to it.
    • Prepare your team: There’s bound to be resistance whenever implementing a new system. Reassure your sales staff that this system is there to help them, not replace them. While data is shared among everyone by implementing CRM, your team still owns their personal relationships with clients.
    • Consider your team’s mobility: With the ubiquity of remote working today, you may need a CRM that supports both mobile and laptop clients. If you have a highly-mobile sales team, consider a CRM app that still performs great while on the go.
    • Review software compatibility: Prevent costly and time-consuming mistakes when integrating your CRM by seeing how they work alongside your existing software.
    • Try a product demo: Nothing beats a hands-on experience. Many companies offer a 2-week trial of their product before you buy – use this time to put the software through its paces. Spend time trying to “break” this demo and simulate the busiest days of your business to see how the app takes the extra pressure.

    How We Evaluated the Best CRM Apps

    There are many things to consider when choosing the best CRM app for your business. However, we’ve narrowed it down to five main criteria – you can also use these to do the legwork yourself.

    • Pricing: The price of CRM systems isn’t just about how much the subscription is worth since some systems require an extra cost to implement.
    • Features: A feature-rich CRM app naturally does a lot of things. If you need a CRM system with plenty of tools, you need to pay extra attention to this category.
    • Mobility: Since sales teams tend to be highly mobile, you may need a CRM that can be taken anywhere. CRM systems that offer desktop and mobile apps usually score highly in this category.
    • Integration: Great CRM apps need to seamlessly integrate with existing business processes and apps. This lets you use the CRM sooner since it can fit in easily with all the systems you’ve put in place.
    • Customer service: Things may go wrong sometimes, which is why good customer support is essential. Many CRM app providers offer dedicated support hotlines to take your questions and complaints.

    Our Top Picks for the Best CRM Apps

    Here are some of the best CRM apps available on the market today!


    CompanyHub is a top-notch CRM software that curates video conferencing solutions to your specific industry. Whether in manufacturing, real estate, or travel, you can capture leads and nurture existing ones through hundreds of video conferencing integrations! Some impressive CompanyHub features include:

    • Live video chat:Satisfy customer inquiries in minutes through live messages and video chats that you can easily embed onto your website.
    • Automatic meetings:Automatically schedule new meetings whenever you convert a new company or contact
    • Powerful analytics:Manage your time better by reviewing detailed reports of your daily tasks. Track how much time you spend nurturing leads or pushing sales.

    Plans & Pricing

    Productivity: $15/month per user

    Automation: $24/month per user

    Accelerate: $42/month per user


    As one of the top CRM apps in the industry, Salesforce provides a single source of data for your sales, service, and marketing divisions. It’s also one of the best choices for all kinds of companies due to its scalability. Moreover, Salesforce also offers:

    • Contact management dashboard: Get to know your customers by recording your conversations with them and taking a quick look at their social media.
    • Mobile CRM app: Create lasting customer relationships on the go with a flexible mobile app.
    • Ease of implementation and integration: Install your new CRM systems in a flash and enjoy integrations with thousands of apps through Integrately.

    Plans & Pricing

    After its 30-day free trial, Salesforce costs $25/month per user, billed annually.


    Pipedrive is a sales-centric CRM software that boasts lightning-fast implementation. Different from other software, Pipedrive empowers you to focus on closing a deal instead of tedious clerical work. Pipedrive’s features include:

    • Customizable reporting tool: Hand-pick the data you need to present to make better decisions.
    • Smart email tracking: Get notified when customers open your email or click through a link you sent.
    • Pipedrive Marketplace & app integrations: Go beyond Pipedrive’s basic features by getting apps from the Marketplace. You can also integrate thousands of apps through Integrately!

    Plans & Pricing

    Pipedrive offers a 2-week trial of its Professional plan, free of charge. Afterward, you need to get a subscription starting at $15/month per user.


    Ontraport is a CRM app that also doubles as a page creation tool. It lets you build custom pages, membership sites, and payment forms to help you get more leads. This software also provides features like.

    • Lead scoring tool: Spot which leads are most likely to purchase with an automatic scoring system.
    • Centralized contact management: Record everything a customer does on your platform to create personalized marketing campaigns.
    • Compatibility with other apps: Connect Ontraport with thousands of other apps and over 100,000 functions with Integrately.

    Plans & Pricing

    After its 14-day free trial, Ontraport’s subscription plans start at $79/month.

    Nimble CRM

    Nimble is a data-centric CRM app that lets you build contact databases and use them wherever you work, whether on desktops or mobile phones. Nimble’s Prospector feature allows you to access its CRM database from your inbox as well as any web browser. Moreover, Nimble also offers:

    • Contact segmentation: Divide your leads and customers into multiple segments for easier personalized marketing.
    • Unified team calendar: Get a good view of your team’s tasks and events with a built-in calendar app.
    • Thousands of app integrations: Integrate over 40,000 tasks with Nimble through Integrately.

    Plans & Pricing

    Nimble costs $25/month per user if you pay monthly. Paid annually, Nimble costs $19/month per user.


    HubSpot merges sales, service, content management, operations, and marketing tools into one catch-all CRM system. Despite having many moving parts, HubSpot also claims that its software is easy to learn due to its free demos and strong customer support. Features that come with your HubSpot subscription include:

    • Ad tracking: Monitor your online ads through an intuitive dashboard and spot which ones perform well and which ones underperform.
    • Artificial intelligence-powered conversation analytics: Record details from customer conversations and get insights on what can be improved.
    • Multi-app integrations: Get over 50,000 integrations with thousands of apps through Integrately.

    Close CRM

    Close is a small and medium business CRM that automatically takes notes of every customer interaction to save time on recording every single detail. It also boasts a lightning-fast onboarding process – as little as ten minutes in some cases! This software also provides features like:

    • All-in-one inbox: Centralize all customer communications from text to phone calls in a unified inbox.
    • Intuitive reporting tools: Spot valuable sales opportunities by examining every detail of your marketing activities.
    • Numerous app integrations: Activate over 100,000 integrations through Integrately.

    Plans & Pricing

    Close’s most affordable subscription plan is made for small teams and costs $29/month per user.


    CRM software Insightly provides a centralized source of contact info for all your company’s divisions. This prevents your employees from having to go back and forth between teams and allows them to concentrate on providing the best service for recurring and potential customers. Insightly also supports your company with features like:

    • Marketing campaign tracker: Keep an eye on your marketing campaign’s performance and effectiveness in real-time.
    • Automatic lead routing: Send hot leads to the right sales person so they can convert them into sales.
    • Thousands of app integrations: Connect Insightly with many apps through Integrately to save time and make daily operations easier.

    Plans & Pricing

    Integrately offers a 14-day free trial, after which you can buy one of its annual subscription plans starting at $29/month per user.


    NetHunt CRM gets rid of manual admin tasks by automatically organizing all relevant business and customer data. This lets your sales team spend more time on getting purchases instead of filling out reports and customer information. More than that, NetHunt also offers a wide range of useful features like:

    • Mobile CRM app: Update, modify, and look up customer data on the go with NetHunt’s iOS and Android app.
    • Web form builder: Create lead-capturing forms without any coding with a built-in web form creator.
    • App integrations: Save even more time by integrating NetHunt CRM with thousands of popular apps with Integrately.

    Plans & Pricing

    NetHunt’s basic subscription plan starts at $30/month per user. You can also book a free 14-day trial.


    In a nutshell, Nutshell CRM is an easy-to-implement system that empowers your team to close more deals. Its marketing automation feature lets your team take their hands off time-consuming tasks and concentrate on building meaningful relationships with clients. Nutshell’s suite of features include:

    • Collaboration tools: Ensure everyone’s on the same page with team chat and message boards.
    • Sales pipeline manager: Instantly know the progress of your sales leads with a drag-and-drop pipeline tracker.
    • Integration with other apps: Integrate Nutshell with hundreds of other apps through Integrately.

    Which CRM App Is Best for You?

    There’s no one best CRM app for everyone. The best CRM app for you depends on what you need out of it. For instance, if your company needs to improve its sales process, then you can look for CRM systems that have robust sales pipeline automation.

    Fortunately, most CRM app providers nowadays provide demos or free trials of their software. Before you commit to buying a CRM app, use these trials and demos to see whether or not the software is a good fit.

    Closing Thoughts

    CRM lets your small business connect better with clients and build relationships that eventually translate into more purchases. With Integrately’s many app integrations, you can boost your CRM even more, automating repetitive routine tasks and letting your sales reps concentrate on creating meaningful connections.

    If you want to supercharge your CRM app and save even more time, try Integrately today! It’s free and comes with thousands of automations across hundreds of apps.

    As a small business owner, you’re likely to be new to CRM. To help you understand its implementation, here are answers to some common questions about CRM.

    FAQs about CRM apps

    How do I get my team on board with CRM software?

    Some of your employees may be hesitant to use your new CRM system. To help them accept the CRM app and get familiar with it, you need to go hands-on.

    Show them the benefits of your CRM tools by demonstrating how it works and what benefits it brings to their workdays. For example, show your CRM app’s contact management dashboard to a sales team that’s struggling to create customer records.

    What are some examples of CRM software?

    There are dozens of CRM options on the market and choosing one can be confusing. Here are just several prominent names in the CRM game you should know:

    • Salesforce
    • Insightly
    • Pipedrive
    • Zoho
    • HubSpot

    What is the easiest CRM software to use?

    Different teams have differing technological literacy, meaning what’s easy for someone else may not be easy for you. To figure out which CRM software is the easiest to use, you need to try it yourself. Booking a demo or signing up for a free trial is the best way to see how easy it is to use a CRM app.

    Does Google have a free CRM?

    Unlike mail and calendar apps, Google doesn’t offer any first-party free CRM tools.

    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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