App Comparisons
6  min read

ClickFunnels vs Leadpages

Abhishek Agrawal
By Abhishek A Agrawal
April 8, 2022
Table of Contents

    The main difference between ClickFunnels and LeadPages is that ClickFunnels is a complete marketing and sales funnel builder, while LeadPages is more of a landing page builder.

    ClickFunnels comes with all the features you need to create a complete marketing and sales funnel, including web pages, emails, payment processing, and auto-responders.

    On the other hand, Leadpages is a tool designed to help you create landing pages and websites. A landing page is a standalone web page designed to capture a visitor’s email address or other information and promote a product or service. You can further automate it by adding integrations with your other marketing tools.

    While both these tools are effective, they have their strengths and weaknesses. 

    In this article, we’ll compare the two tools so that you can decide which one is better for you.

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    ClickFunnels vs Leadpages: Comparison Table

    Features Clickfunnels LeadPages
    Concept Helps businesses create marketing and sales funnels to convert website visitors into paying customers. Specialized for building landing pages and websites
    Application Suitable to build funnels for capturing, nurturing, and eventually converting leads into customers. Suitable to build standalone pages to collect email addresses and other contact information.
    Email Marketing It has its own built-in email marketing automation (Actionetics) for email and SMS marketing No built-in email marketing, but integrates with other email providers like Mailchimp
    Drag and Drop Builder to create forms and websites
    Dedicated Funnel Builder
    Follow Up Funnel Builder
    Payment Gateway Integration
    Sell Products
    Create Membership Sites
    Affiliate Program You can add affiliate program to your sales funnel (with BackPack) and scale your business
    Ease of Use Needs a good understanding of setting up funnels to drive
     the correct results
    Easy to setup landing pages
    Mobile App Available on Android and ioS
    Pricing Standard Package: $97/ Month
    Pro Package:  $297/ Month
    Standard: $49 per month
    Pro: $99 per month
    Advanced: $399 per month

    Detailed Comparison of Features

    When it comes to features, ClickFunnels and LeadPages are very comparable.

    Both of them offer several common features, like:

    • Creation of landing pages and websites, 

    • Ready-to-use templates,

    • Integrations, 

    • Split Testing

    • Support

    • 14-day free trial.

    However, there are some key differences:

    Landing Pages and Funnels

    This is the fundamental difference between the two tools. LeadPages focuses exclusively on creating landing pages, websites, and conversions. Whereas, ClickFunnels helps you not only in creating landing pages and websites but also in setting up complete sales and marketing funnels.


    Email Builder

    ClickFunnels offers a more comprehensive email builder than LeadPages. With ClickFunnels, you can create autoresponders, sequence emails, and split test emails. LeadPages does not offer these features.


    Affiliate Program

    ClickFunnels offers BackPack – a feature to set up your affiliate program and scale your business.

    Using BackPack, you can

    • Crowdsource your affiliates

    • Create a custom commission structure

    • Manage commissions and affiliate payments

    • Set up a 2-tier affiliate program

    LeadPages does not offer an affiliate program.

    Winner: ClickFunnels


    The dashboard is another area where ClickFunnels outshines LeadPages. With ClickFunnels, you have a complete overview of your funnel performance. You can see how many people are in each stage of your funnel, how many visits each page has received, and more.

    LeadPages offers a limited dashboard that does not include all of this information.

    Winner: ClickFunnels

    Ease of Use

    Both ClickFunnels and LeadPages are very easy to use. They both have drag-and-drop builders, so you can easily create your pages without any coding knowledge.

    However, ClickFunnels is the winner in this category. The reason being LeadPages provides you with a tool that is easy to use along with documentation and support. But still, you need to figure out how to use it to make money!

    On the contrary, ClickFunnels not only gives the tool but equips you with all the necessary marketing and sales guidance required to grow your business and mint money from it. You get ready-made funnel templates as well as it has a marketplace for you to buy high converting funnels from third-party users.

    Winner: ClickFunnels

    Lead Capturing and Nurturing

    LeadPages offers a more limited lead capturing and nurturing feature set than ClickFunnels. It does not offer email marketing or autoresponder features.

    ClickFunnels, on the other hand, offers both of these features. This gives you the ability to capture leads, nurture them, and then sell to them.

    Winner: ClickFunnels

    Template Design

    Both the tools offer a wide range of templates to choose from. However, LeadPages is limited to templates for Landing Pages and Websites. Whereas, ClickFunnels offers not only this but also ready templates for your Sales and Marketing Funnel.

    Winner: ClickFunnels

    Customer Support

    ClickFunnels Help Center has a lot of resources, such as

    • Help Docs

    • Mastery Training

    • Live Training

    • Community

    If you need help with something specific, you can also contact the support team through chat.

    LeadPages is also said to have a strong customer care service, and their tech support team is available via chat, phone, and email.

    Winner: LeadPages

    Now that you know the features of both the tools, let’s get to the most important part – Pricing!


    Pricing does matter a lot when it comes to choosing a tool. Both the tools do offer a 14-day free trial period. But what after that? 

    How do ClickFunnels and LeadPages compare when it comes to price? Let us explore

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    ClickFunnels Pricing Model

    ClickFunnels offers the following variations for its pricing:

    • Monthly Plans:

      • Basic ClickFunnels : $97 per month

      • ClickFunnels Platinum : $297 per month

    • Annual Plans (come with a discounted rate)

      • Basic ClickFunnels : $80 per month

      • ClickFunnels Platinum : $247 per month

    The Basic and Platinum plan differ in the features that are available (as shown below). The basic plan falls short notably for an email builder, autoresponder and affiliate program along with limitations on the number of funnels, pages, team members, and domains.

    ClickFunnels Pricing Model

    Image Source:

    LeadPages Pricing Model

    In comparison with ClickFunnels,  LeadPages is available at much cheaper rates. It offers three pricing plans:

    • Monthly Plans

      • Standard: $49 per month

      • Pro: $99 per month

      • Advanced: $399 per month

    If you opt for the annual plan, you get the plans at a discounted rate (3 months free) as below:

    • Annual Plans

      • Standard: $37 per month

      • Pro: $74 per month

      • Advanced: $299 per month

    The features vary for the different pricing plans ( as shown in the table below). 

    LeadPages Pricing

    Image Source:

    So, which one is better?

    From the pricing perspective, LeadPages is a clear winner. It is much cheaper and offers basic features to start with. If you are looking for a low-cost option, then LeadPages is the tool for you.

    However, if you are looking for more features (like an email builder, autoresponder, affiliate program), then ClickFunnels is a better option. It is more expensive, but the added features may be worth it for you.

    So, it ultimately depends on what you are looking for in a tool. 

    If you are still undecided, try out both platforms and see which one you prefer. Both platforms offer a free trial, so you can test out the features before you decide which platform is right for you.


    Once you collect the lead data, the next step is to use it for email campaigns, text messages, or remarketing lists. Here is where most lead management systems struggle as they require a 3rd party vendor to integrate before you can send the data elsewhere.

    However, ClickFunnels and LeadPages both have inbuilt integrations to most of the popular CRMs and marketing automation platforms. So you can easily send the leads over to your email list, marketing automation software, or sales team without any hassles.

    ClickFunnels has native integrations with a line-up of fantastic tools to choose from like:

    • ActiveCampaign

    • AWeber

    • ConvertKit

    • Drip

    • GetResponse

    • HubSpot

    • Infusionsoft

    • Mailchimp, etc

    Even LeadPages natively integrates with:

    • AWeber

    • Constant Contact

    • Campaign Monitor

    • Emma

    • Salesforce, etc

    Besides the native integrations, you can also integrate them with more than 750+ apps with our automation tool – Integrately!

    It helps you automate:

    • Sending emails and SMS

    • Adding leads to your CRM

    • Processing payments

    And a lot more!

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    Marketing requires a lot of data, and it can be tough to manage all of that data manually. That’s where lead management systems come in. These platforms help you collect leads, track their progress, and send them to your email list or CRM.

    ClickFunnels and LeadPages are two of the most popular lead management systems. They both offer a lot of features, and it can be tough to decide which one is right for you.

    The main difference between the two platforms is the price. LeadPages is much cheaper, while ClickFunnels offers more features.

    If you are a small or medium business with budget constraints and looking for a quick-to-start tool for creating appealing landing pages or websites along with analytics and integrations, then go for LeadPages.

    If you’re a seasoned marketer with a well-established business and are searching for an all-in-one solution with a powerful email and funnel builder that includes pre-made templates as well as integrations, ClickFunnels is the product for you.

    I hope this article has helped you decide which platform is right for you. If you are still undecided, try out both platforms and see which one you prefer. Thanks for reading!

    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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