App Integrations
5  min read

Shopify Facebook Conversions Integrations

Abhishek Agrawal
By Abhishek A Agrawal
January 25, 2023
Table of Contents

    Powerful Ways to Use Shopify + Facebook Conversions Integrations

    Marketing is a core part of business growth; companies spend considerable amounts on ad campaigns to create brand awareness. You can use Shopify + Facebook Conversions to optimize the ad experience and create brand recognition for your eCommerce store. So tune in to get a detailed insight for scaling your business and create your best eCommerce experience with these powerful ways.

    Integrate Shopify + Facebook Conversions

    Shopify is already a giant in eCommerce, giving cutting-edge competition to Flipkart and Amazon. However, you can scale its power to even newer heights by integrating it with your Shopify store. 

    With this powerful combination, you can use multiple features such as customer segmentation, customized product recommendations, and improved campaign targeting to increase customer engagement, drive sales and maximize ROI.

    Integrate Shopify With 750+ Apps In 1 Click

    No Learning Curve. Built For Non-techies.

    Why Integrate Shopify + Facebook Conversions

    Integrating Shopify + Facebook Conversions can not only help you target your ad campaigns more effectively, but also provide the following benefits:

    1. Optimize your Ad Campaigns – Connecting these two platforms will automatically store customer information in the Facebook Pixel for use as targeted ads. That way, when a customer has previously purchased from your Shopify store, their data can be utilized to draw them back into making another purchase!
    2. Analyze customer behavior for ad runs – How customers respond to displayed ads can be a dealbreaker in targeting the ads more effectively. For example, you can show your ads to people who are more likely to make a purchase or take other desired actions.
    3. Personalized product recommendations – By utilizing this exceptional integration, you can customize your ads and promote a vast selection of products from your collection. This way, you can tap into an even bigger consumer base! Let’s say one customer purchases something in your Shopify store – with this integration, the same individual could see advertisements for other items you offer. It makes increasing sales effortlessly!
    4. Increase the Business ROI – By tracking conversions and optimizing your ads for better performance, you can increase the number of actions users take on your website and improve your return on investment.

    Advantages of Connecting Shopify + Facebook Conversions

    1. Audience Segmentation – This integration helps you gain insight into your ads’ customer preferences and click-through rates, for effective ad targeting.
    2. Automate marketing tasks: Shopify + Facebook integration helps streamline your marketing activities. For instance, you can quickly retarget customers who have delayed completing their purchase or show customized ads to individuals that already visited your store.
    3. Increased Sales and Return on Investment – This integration helps you to maximize your ROI and the number of user interactions with your website, track conversions, and improve ad performance through optimization.
    4. Create Lookalike Audiences – You can use the Facebook Conversions data to create lookalike audiences of high-quality customers. This way, you can target similar prospects who will likely become loyal customers. You can also reach a wider audience and promote more products from your store with custom recommendations tailored to each customer.

    Powerful Ways To Connect Shopify + Facebook Conversions

    Now that you know why to connect Shopify + Facebook Conversions, let’s take a look at the ways to connect.

    1. Always stay on top of your new leads for every new Shopify order

    2. Always stay on top of your new leads for every new Shopify customer

    3. Stay up-to-date on your lead behavior for every updated Shopify order.

    Find all the powerful ways to connect Shopify + Facebook Conversions or create your own integration in clicks.

    How Does Shopify Work?

    Shopify is an online platform that helps create and manage your online store. It revolves around promoting every enterprise by increasing its online presence. Shopify streamlines the process of linking up with any sales channels effortlessly by integrating your product data, customers, and business operations into one centralized platform,. Once you have everything in place, exploring new merchandise options and expanding across existing or alternative outlets is simple.

    With Shopify, you can –

    > List products

    > Accept payments

    > Build customer relationships

    > Track orders, and so on

    Integrate Facebook Conversions With 750+ Apps In 1 Click

    No Learning Curve. Built For Non-techies.

    How Does Facebook Conversions Work?

    Facebook Conversions is a marketing tracker tool that helps you determine the click rate, visits, or impressions according to the attribution chosen. It helps you easily measure, optimize and improve your ad campaigns by providing insights into user behaviors. 

    For example, if your goal is to generate conversions, you can select the click-through attribution of 90 days and check the number of clicks per 1000 impressions and actual conversions in correspondence with the ad cost per click.

    This rate is calculated by the number of times the selected conversion happened during the selected attribution period.

    How To Integrate Shopify With Facebook Conversions

    Step 1: Signup for Integrately (

    Step 2: Select Facebook Conversions as your first app and Shopify as the second one

     Integrately's app selection page.

    Step 3: A) Choose from a list of popular ready-to-use 1-click automations

    Integrately's ready 1 click automation page.


      B) Select your custom trigger and action. 

    Integrately's Trigger and Action page.

    Step 4: Login to your Facebook Conversions and Shopify account 


    Shopify Sign-in page.

    Facebook Conversions

    Facebook Conversions Sign-in page.

    Step 5 : Once connected, map the required fields for your connection.

    Integrately's field mapping page.

    Step 6 : Finally, test your automation and make it live.

    How Integrately Enables Powerful Integrations

    Integrately creates a bridge between two or more applications so that their power can be combined to automate and ease your workflow. Integrately provides millions of ready-to-use 1-click automations for over 1000+ applications that aim to increase the efficiency of your business.

    Integrately offers ‘If/Else Conditioning’ to create customized workflows from the ground up and their revolutionary ‘Smart Connect’ feature that will do most of the field mapping for you. The ease of use for onboarding makes Integrately even simpler and with 24/5 customer service support along your automation journey, it’s a no-brainer!

    FAQs about Shopify + Facebook Conversions Integrations

    Does Shopify have Facebook integration?

    Yes! Shopify has a Facebook integration.

    Should I use Facebook conversions API?

    Yes! You should use Facebook conversions API helps to optimize your Ad campaigns.

    How do I know my Facebook conversion API is working?

    You can know that your Facebook conversion API is working by directly connect your Facebook API in Integrately, mapping the fields and click on the Test button.
    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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