App Guides
6  min read

Make (formerly Integromat) Pricing & Hidden Costs in 2024

Abhishek Agrawal
By Abhishek A Agrawal
June 19, 2024
Table of Contents

    Automation is on fire, transforming businesses with faster workflows, lower costs, and fewer errors. But beware: not all automation tools deliver on their promises.

    Take Make (formerly Integromat), for example. It might look affordable with its low monthly fees (just $29 for the highest plan), but there’s a hidden cost involved.

    The secret lies in their pricing model, which is based on operations rather than tasks. This can lead to a staggering 44x to 100x increase in task consumption compared to similar tools like Integrately.

    Curious about how this works? Let’s uncover the details!

    What is Make?

    Make (formerly known as Integromat) is an online automation platform that enables users to connect apps and automate workflows without the need for coding.

    Its visual builder makes it easy to automate tasks like:

    • Data entry
    • Email notifications
    • Social media posting
    • Project management, and many more

    Make vs Integrately Pricing

    Let’s see how these two tools stack up in terms of cost


    Free Plan 1,000 operations/month 100 tasks/month
    Starter Plan $9/month
    10,000 operations
    2,000 tasks
    Professional Plan $29/month
    20,000 operations
    10,000 tasks
    Growth Plan $99/month
    40,000 operations
    30,000 tasks
    Enterprise Plan Contact Sales $239/month
    150,000 tasks

    Verdict –

    Although Make seems to offer more tasks than Integrately, it uses up tasks quickly for polling and trigger checks. This leads to hidden costs with Make👇

    This hidden cost can be a real budget-buster! Integrately avoids it by not counting these checks as tasks, making it the more cost-effective choice for your automation needs.

    🏆 Winner – Integrately

    Switch to Integrately today and get 2x – 15x more tasks with the same pricing
    Lock in that Early-bird offer today

    Feature-wise comparison across all plans


    Chat Support 24*5 Live Chat Support available on all plans including the FREE plan
    • Free plan: Only Email support
    • Paid plans: Support tickets (higher tiers have priority)
    Number of Automations on free plan 5 automations 2 active scenarios
    Dedicated Account Manager Available on all paid plans at NO EXTRA COST Available only on the Enterprise plan
    Number of ready automations 2 Million+ 6 K+
    Pricing Model Tasks (actions triggered by automations) Operations (actions performed within automations)
    Hidden Cost Triggers and data checks don’t count as tasks Frequent data checks can consume many operations
    Sign-up for FREE

    The clear winner in terms of upfront costs and out-of-the-box usability is Integrately. Its transparent pricing avoids hidden fees like those associated with frequent data checks in Make. Plus, with millions of ready-to-use automations, you can get started quickly without needing extensive technical knowledge.

    Don’t just take our words for it, here’s what our customers have to say:

    Teja S.
    g2 rating
    Support like this gives a five star- Vishnu from team really helped me to setup.
    Julius M.
    g2 rating
    Make integrations easy, automate tasks, and improve workflow.
    Jaynarayan Y.
    g2 rating
    Good Software, Great Support team.
    Dan W.
    g2 rating
    Excellent product and amazing client support team

    Which Make pricing plan should you choose?

    For those who still want to choose Make over Integrately (despite the hidden costs), let’s help you decide which plan to choose:

    1. Free Plan ($0, 1,000 Operations/Month)

    This plan is a starting point for individual users who want to experiment with basic automation and see if Make aligns with their workflow.

    Features Limitations Best For
    • No-code visual workflow builder
    • Integrates with 1,000+ standard apps
    • Limited operations (actions performed within workflows) can be used up quickly.
    • Lacks advanced features for complex automations.
    • Limited customer support (details not available).
    • Short execution log storage (7 days).
    • Individual users who are new to automation and want to try out basic functionalities.
    • Simple tasks that don’t require high data processing.

    2. Core Plan ($9 – $988.28, 10,000- 2,000,000 Operations/Month)

    It offers a step up for individual users running basic workflows with a low volume of data processing. It increases your operation limit allowing you to build slightly more complex automations.

    Features Limitations Best For
    • Everything in Free Plan
    • Unlimited active scenarios
    • Minimum interval between scheduled scenarios: 1 minute
    • Access to the Make API (60 requests/minute)
    • May be sufficient for simple workflows with occasional data processing, but not ideal for complex automations.
    • Lacks features like custom variables and scenario inputs.
    • Medium customer support
    • Individual users running basic workflows with a low volume of data processing who want a slightly higher operation limit compared to the free plan.

    3. Pro plan ($16 – $1377.67, 10,000- 2,000,000 Operations/Month)

    Unlocks essential features for building more sophisticated automations.

    Features Limitations Best For
    • Everything in Core Plan
    • Custom variables
    • Scenario Inputs
    • Full-text execution log search
    • Operations usage flexibility
    • Priority scenario execution
    • Operation limits might be restrictive for very complex workflows with extremely high data processing needs.
    • Medium customer support
    • Individual users or small teams who need to build more complex and data-driven workflows with conditional logic and branching scenarios.
    • Ideal for those who want to optimize automation performance and functionality.

    4. Team Plan ($29 – $8231.05, 10,000- 8,000,000 Operations/Month)

    It  caters to small to medium-sized teams who require collaborative workflow development and management.

    Features Limitations Best For
    • Everything in Pro Plan
    • Multiple teams and permissions
    • High priority scenario execution
    • Create and share scenario templates
    • Operation limit might be restrictive for very complex workflows with extremely high data processing needs.
    • Small to medium-sized teams who require collaborative workflow development and management.
    • Useful for teams that need to prioritize specific workflows, optimize resource allocation, and control user access

    5. Enterprise Plan (Contact Sales)

    Features Limitations Best For
    • Everything in Teams Plan
    • Enhanced security features (e.g., company single sign-on)
    • Dedicated customer support (e.g., 24/7 support, customer success manager)
    • Potentially higher operation limits
    • Advanced capabilities (e.g., custom functions, dynamic connections)
    • Requires contacting sales for details and pricing
    • Large enterprises with intricate workflow requirements, a need for robust security protocols, and potentially very high data processing needs.
    • Not suitable for individual users or small teams due to higher costs and potentially unnecessary features.

    Whichever plan you choose, do not forget about the hidden costs involved in Make’s pricing  


    Although automation is the need of the hour for businesses and individuals alike,it is very important to go  through the bits and pieces of the tools.

    Some like Make, involve a hidden cost that quickly adds up on task consumption. Such a tempting price tag on the surface, thus quickly drains your budget.

    Integrately, on the other hand, provides a transparent pricing structure based on tasks, making it a more cost-effective choice for businesses of all sizes.

    Here’s a quick recap of the key takeaways:

    • Make’s pricing model relies on operations, which can be quickly consumed by frequent data checks. This leads to unexpected costs.
    • Integrately’s pricing model focuses on tasks, offering more predictability and avoiding hidden fees.
    • Integrately’s additional features, like a free plan with more features, millions of ready-made automations, and robust customer support, makes it a go-to tool for many non-techies.

    Frequently Asked Questions

    How much does Make cost?

    Make's costs vary based on usage (operations) and features needed. It starts with a free plan (1000 ops/month) and ranges up to Team plan that costs $29 (10,000 ops/month).

    What is Make's free plan limit?

    Make's free plan limit is 1,000 operations per month. However, every change or poll counts for an operation, so it gets exhausted quickly. Rather Integrately’s free plan is a better option. It counts tasks and not operations, so that’s pretty straightforward.

    Is Make free to use?

    Yes, Make is free to use if your automation needs are up to 1000 ops/month. However, the free plan might not be suitable for all needs due to limitations on operations and features.
    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
    Integrate Your Apps In 1 Click With Integrately
    • #1 Highest rated Zapier alternative for non-techies
    • 8 Million+ ready automations
    • 18x-33x less expensive