App Integrations
5  min read

Increase Your Lead Conversion rate with Freshworks CRM + ZeroBounce Integrations

Abhishek Agrawal
By Abhishek A Agrawal
May 12, 2023
Table of Contents

    Integrate Freshworks CRM + ZeroBounce

    Freshworks CRM helps you generate leads but what if the lead info acquired is inactive or spam? That’s where ZeroBounce comes in with its email validation service📩. You can track inactive users so that your email marketing flourishes and your bounce rates are reduced significantly.

    But why integrate the two🤔? Let’s understand!

    Why Integrate Freshworks CRM + ZeroBounce

    Integrating Freshworks CRM and ZeroBounce together can significantly increase the accuracy of customer data. This integration also ensures that the email lists are up-to-date, free from invalid or inactive email addresses, and comply with email marketing regulations📜. Integrating these two will enable automation which will eliminate the manual email validation process.

    For instance, when a contact is created in Freshworks CRM, the contact info will be automatically validated through ZeroBounce🤖. From here, you can create a campaign and send marketing emails to validated addresses. This will ensure that businesses avoid sending emails to invalid or inactive email addresses📲, thereby improving their email deliverability rates📈. Integrating the two can also help in improving conversion rates and reducing bounce rates.

    Advantages of Connecting Freshworks CRM + ZeroBounce

    • Improves email deliverability so that it doesn’t end up in spam
    • Better outreach and enhanced data quality by segmentation of customers
    • Saves time and reduces the resources required for manual data cleansing
    • Reduced human errors
    • Compliance with Anti-Spam laws
    • Improve conversion rates

    A Powerful Way To Connect Freshworks CRM + ZeroBounce

    Let’s say that Company Y🏢 is a startup that sells a new type of fitness equipment💪. They use Freshworks (Freshsales) to manage their sales and marketing activities, and they’ve been struggling to generate new leads and convert them into customers😮‍💨. They suspect that one of the reasons for this is that their lead database contains a lot of inaccurate or invalid email addresses❌.

    To address this issue, Company Y decides to integrate Zero Bounce with their Freshworks (Freshsales) system using Integrately. They set up the integration so that Zero Bounce automatically verifies the email addresses of all new leads that are added to their Freshsales database

    This is just one of the powerful ways, you can also find all the other powerful ways to connect Freshworks CRM + ZeroBounce.

    How Does Freshworks CRM Work?

    Freshworks CRM is a cloud-based customer relationship management (CRM) software designed to help businesses manage their customer interactions, sales activities, and marketing campaigns. It provides you with the following features:

    • Contact management – You can store and manage all customer info such as contact details, social media profiles, and so on in one place🗃️. It helps in managing customer interactions.
    • Lead Scoring – This enables your business to prioritize your leads based on the levels of engagement. It helps in making sure that the sales team is focused on high-quality converting leads📊.
    • Deal Tracking – This feature allows businesses to track the progress of deals🔎 and sales opportunities, providing real-time visibility into the sales pipeline.
    • Marketing automation – This feature helps businesses to create and automate marketing campaigns, including email marketing, social media marketing, and web tracking. Through this feature, you can engage with your customers at the right time⏲️ and in the right way, based on their behavior and interests.

    Overall, Freshworks CRM offers a comprehensive set of features that help businesses manage their customer interactions, streamline their sales and marketing processes, and ultimately drive revenue growth.

    Integrate Freshworks CRM With 750+ Apps In 1 Click

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    How Does ZeroBounce Work?

    ZeroBounce is an email validation and verification service that helps businesses maintain a clean and accurate email list. Here’s how it works:

    • Email validation – With ZeroBounce, you can be sure that your email list is completely verified and accurate. The verification process runs each address through a set of checks✅ to ensure the syntax, domain, and mailbox are all valid for every single email entry. Plus, it detects and eliminates duplicates, and spam traps as well as any emails related to known complainers.
    • Email Activity Data – Through this, you can find and target your active email subscribers🙋and also help in segmentation.
    • Email Score – It provides a quality score based on its deliverability potential💯 Leveraging more than 30 elements such as email activity, engagement level, and past performance metrics, ZeroBounce’s scoring system is able to generate an accurate quality score.
    • Blacklist Monitor – With this system, you can get notifications on your email blacklist status◼️. This helps in tracking performance and email deliverability.
    • Real-time email verification – This helps in tracking the IP addresses and improves lead generation as a result💪.

    Overall, ZeroBounce’s email verification and validation process helps businesses maintain a high-quality email list, improve email deliverability rates, and comply with email marketing regulations.

    Integrate ZeroBounce With 750+ Apps In 1 Click

    No Learning Curve. Built For Non-techies.

    How To Integrate Freshworks CRM With ZeroBounce?

    Step 1: Signup for Integrately (

    Step 2: Select Freshworks CRM as your first app and ZeroBounce as the second one

    App selection page of Integrately

    Step 3:  Select your custom trigger and action

    Custom automation page for Freshsales Suite + ZeroBounce in Integrately

    Step 4: Follow the prompts to securely connect your Freshworks CRM and ZeroBounce account with Integrately.

    Freshworks CRM

    Securely connect Freshsales Suite with Integrately


    Securely connect ZeroBounce with Integrately

    Step 5: Then map the required fields, test your automation, and make it live.

    How Integrately Enables Powerful Integrations?

    Integrately is an automation platform that connects multiple software so that they can talk to each other. Providing support for over 1000+ applications, Integrately makes it easy to automate your entire business process. 

    Integrately provides

    ✅ 24/5 customer support

    ✅ Dedicated automation expert at no additional cost

    ✅ Millions of ready-to-use 1-click automations

    ✅ Advanced data formatting options

    ✅ A user-friendly interface

    ✅ Powerful automation builder for customizable workflows

    It doesn’t end here! The pricing is also a show stopper as it starts at only $19.99. No need to take our word for it, check out what our customers say about us on G2.

    8 Million+ Ready Automations
    For 750+ Apps

    FAQ's about Freshworks CRM + ZeroBounce Integrations

    Does Freshworks CRM integrate with ZeroBounce?

    Yes! Freshworks CRM easily integrates with ZeroBounce using Integrately.

    Can you integrate Freshworks CRM with ZeroBounce for free?

    Although ZeroBounce provides a free API wherein you can integrate Freshworks CRM for free. The process becomes complicated. Instead, you can opt for Integrately. It lets you integrate Freshworks CRM with ZeroBounce with ease.

    What does ZeroBounce's integration with Freshworks CRM let you do?

    ZeroBounce’s integration with Freshworks CRM lets you:

    • Improve email deliverability
    • Enhance data quality by segmentation of customers
    • Save time and reduce the resources required for manual data cleansing
    • Avoid human errors
    • Properly comply with Anti-Spam laws
    • Improve conversion rates
    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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