App Tips
4  min read

Facebook Ad Payment Failed? Here’s a helping hand for you.

Abhishek Agrawal
By Abhishek A Agrawal
February 25, 2022
Table of Contents

    I am pretty sure you reached here because your Facebook ad payment failed. Right?

    Don’t you worry, even I sailed the same ship a few months back.

    But then I figured out – how to resolve it and most importantly, how to prevent it in the first place.

    So if you too are facing problems with Facebook ad payments, here is a helping hand for you!

    Best Practices for Preventing Facebook Ad Payment Failures

    Why welcome problems, when you can avoid them in the first place, agreed?

    Follow these best practices and keep Facebook ad payment failures at bay:

    1. Ensure that there are sufficient funds in your card that you use for ad payments. Facebook charges you twice:

      1. First when you reach your payment threshold, and

      2. Secondly, on your monthly billing date for any leftover costs

    2. Always add a backup payment method to your account. It prevents pausing of your ad in case of insufficient funds.

    3. Ensure that the payment method you use meets the following criteria :

      • Is available in your country: Facebook payment methods vary from country to country. It accepts payments through :

        • Credit or debit cards (American Express, Discover, Mastercard, Visa, JCB), PayPal

        • Bank account (direct debit) (in supported countries)

        • Local manual payment methods (in supported countries and currencies)

      • Has a CVV code: Facebook only accepts cards with CVV code for security purposes. CVV is a 3 digit code on the back of your card or a 4 digit code on the front. 

      • Is not associated with too many accounts: Facebook limits the number of accounts using the same payment method. Be sure to take care of that, too.

    4. Check for your credit card limits: If you use credit cards for your Facebook ad payments, check the permissible maximum amount for a single transaction. 

      You may have to decrease your payment threshold to adjust to your credit card limit.

    5. Check the expiration dates: Make sure that your debit/credit cards are not expiring before your future charges.

    What causes this problem of Facebook Payment Failure?

    Usually, following the best practices will keep you away from Facebook ad payment failure.

    But in a worst-case scenario, if you face such a problem, then most of the time it is your bank or payment provider that experiences an issue processing your payment.

    There could be several reasons like: 

    • The card is not internationally accepted

    • Bank account information is incorrect

    • Funds are insufficient

    • The card used for the transaction may have expired already

    • If using a credit card, the limit may be exhausted

    Figure out what went wrong, fix it and move ahead.

    How do you fix Facebook payment problems?

    Facebook ad payment failures may lead to your ad account being disabled.

    You need to fix your payment issue and clear the dues to restart it.

    Try the following in case you face it:

    • Contact your payment provider for help

    • Retry your primary payment method 

    • Retry with another payment method (already added)

    • Add a new payment method to your account and try using it

    • Add sufficient funds

    Besides the Facebook ad payment failures, you may sometimes fall for the trap of unauthorized facebook advertising charges. 

    People have reported situations where :

    • Ad account was charged with an extra amount above the set limit,

    • Ad account mistakenly charged for not running ads, or

    • Credit card was charged without permission

    You must be alert in regards to security as it cannot be compromised! 

    Ensure that you always troubleshoot unrecognized activity on your ad account to avoid fraudulent charges.

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    How to handle unauthorized facebook advertising charges?

    Prevention is better than cure. It’s advisable to take some precautionary measures in order to avoid the unauthorized advertising charges. 

    To help you, I am listing a few measures that I have identified so far.

    • View your payment history: You can view your payment history from the billing section of your ad account. Choose the date range and view the transaction history. You can also download individual transactions using its ID and get details about

      1. Amount paid 

      2. Date of payment,

      3. Payment method charged, and 

      4. The ads on which you spent money

    • See if you reached your payment threshold or monthly bill date: Once you have your ads receipt, you can review the Billing Reason. You can then identify whether it was because:

      1. You reached your payment threshold, or

      2. It was your monthly billing date

    Facebook can charge you multiple times in a month or even after you stopped running ads because when you create ads on Facebook (like boosting posts from your Page), you don’t pay for them right away. Billing happens as people see your ad, but you are charged later for it.  So you need to verify it.

    • Check your daily budget or lifetime budget: If you planned for a daily budget but set up a lifetime budget or vice-versa, then you may be billed differently than expected.

      [To know more about daily and lifetime budget, read more at: link]

    • Check for other spenders on your account: In case you share your ad account or payment method with others, check with them if you can’t figure out the reason for the charge. The other person may have used your payment method or ad account for running ads outside your knowledge. You can go to your account settings, check the ad account roles and enquire about it. Do not forget to review your account history to see recent activity on your ad account.

    Hopefully, this quick overview of the basic information you need to know about Facebook ad payments will help you solve your problem.

    Besides, if you run into any blocks along the way, there are plenty of people on Facebook who can help. Reach out to the support team.

    Ultimately, if you remember to set up everything correctly, using Facebook ad payments should be simple and streamlined. Best of luck!

    FAQs about Facebook Ad payment

    How do I pay my outstanding balance (unbilled amount) on Facebook?

    To pay your outstanding balance on Facebook, visit your payment settings. You will see the due amount along with a 'Pay Now' button. Click on it and select your payment method or add a new one. Once done, charges apply immediately and the payment receipt is sent to the Billing section and the email-id associated with your ad account.

    How long is the Facebook Ads grace period?

    Facebook ads’ grace period is 30 days long. It means that if you have an outstanding balance then your ads account will be in the grace period for 1 month. Facebook disables your ad account after the end of the grace period.
    Abhishek Agrawal
    Author - Abhishek A Agrawal
    Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.
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