With more than 1.7 billion websites and infinitely more content, it can be hard to stand out on the search engine results page. Thankfully, with keyword research and search engine optimization (SEO), you can create effective content strategies and attract more traffic to your site.
Keep reading for our list of the 8 best keyword research tools for SEO.
Keyword research tools refine your SEO strategy and digital marketing efforts by suggesting keyword variations and related keywords. For example, let’s you’re targeting the seed keywords “coffee”, “espresso”, and “cappuccino” for your cafe’s SEO. If you plug them into the tool, you’ll get keyword variations like “coffee near me”, “macchiato”, and “americano”.
Since all those additional keywords are coffee-related, you can consider targeting those keywords as well to strengthen your SEO strategy. While you can perform the keyword research process manually, these tools help you create more effective keyword strategies faster.
With many keyword tools available online, you might find it tough to choose which one will work for you. Here are four things that keyword research tools must provide to be truly great:
The right use of keywords significantly impacts organic page rank in search engines, especially when most people don’t look past the first page of search results.
Here are three things you can do with keyword tools:
We evaluated our list for the best keyword research tools based on their relevance for different businesses, competition rating, keyword suggestions, and ability to create and save lists.
Some tools provide basic keyword ideation and insight into competitive SEO metrics, while others offer a full suite of analytics, unlimited searches, and a list for a limited number of keywords.
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Here are our top five picks For the best keyword research tools.
Keyword Surfer is for users looking for comprehensive keyword research and content ideas in just two clicks. It’s a Google Chrome extension from Surfer SEO that gives you keyword analytics without leaving the search engine results page. This extension’s key features include:
The Keyword Surfer browser extension and limited content editor are 100% free, while plans for Surfer SEO suite start at $59/month for a full content editor, SERP analyzer, and other SEO features.
Moz Keyword Explorer is an all-in SEO tool that lets you audit sites, track keywords, and do many other SEO-related tasks. Some of its marquee features include:
Moz Keyword Explorer is free for up to 10 queries per month, while the Moz Pro plans start at $99/month for 150 keyword queries per month.
Semrush is an all-in-one platform for SEO, market research, social media, and many more that boasts the largest keyword database on the market. Some of its most prominent SEO features are:
Plans start at $119.95/month for up to 500 keywords to track daily, while its Business plan is at $449.95/month for 5000 keywords to track daily.
Ahrefs Keyword Explorer offers a comprehensive keyword report to its users and relies on clickstream data to provide additional insight through click metrics, making it one of the best keyword planning tools available for content marketing. It also offers advanced features like:
Ahrefs Keyword Explorer’s plans start at $99/month with a 7-day trial available for $7.
GetKeywords is one of the best tools for local SEO keyword research. You can narrow your keyword results to the country, state/province, or even city level. On top of that, it also has features like:
The free version allows unlimited basic keyword search. Paid plans start at $24/month, unlocking other tools like keyword difficulty and competitive insight dashboards.
Working with the right tool for keyword research helps your SEO planning, which leads to higher traffic and higher profitability. We hope that these best keyword research tools help you create more data-driven content that is relevant to your target market.
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